The Unaddressed Challenge of Survey Link Security By Rich Ratcliff, Chief Trust Officer Regardless of the industry, the integrity of data collection processes is paramount. The Market Research ecosystem has a unique challenge that has persisted for over a decade: our vulnerability to transparent and open survey link processing. As technology and fraud methods have […]
By Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time with longtime friends from the industry. Between all the networking a few core themes emerged […]
By Terence McCarron Not sure if you’ve heard, but there’s this thing called Generative AI and it’s going to change everything! (My sarcasm is thick, as usual.) By now, our news and LinkedIn feeds are full of stories on AI advances and the potential it presents to the world. One of my favorite podcasts had […]
It’s Time to Align on a Key Pricing Metric By Terence McCarron I wrote a blog in 2016 that still rates as one of our most viewed pieces of content every year. In today’s landscape, this topic is a perfect example of a core thesis behind OpinionRoute’s purpose: Researchers and their sample vendors are not […]
By Terence McCarron Can Survey Fraud Detection be enhanced by Facial Recognition? OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND REALEYES PARTNER ON ANTI-SURVEY FRAUD TOOL Kantar recently announced a new partnership to “Fix survey […]
by Rich Ratcliff, Chief Trust Officer In the enchanting world of market research, data quality has often been likened to a mythical creature – elusive, mysterious, and, for some, unbelievable. Well, it’s time to dispel the myth with a dose of reality. The MRX Illusionist Act Picture this: a magician, his cape sweeping behind him, […]
By Terence McCarron I am pretty sentimental this week. My daughter Elizabeth completed her 8th-grade basketball season last Sunday. As the final buzzer sounded, my 9-year career as her coach ended. I’ll miss those hours just being with her on the court. But I am eternally grateful for the relationship we forged all those winter […]
By Terence McCarron Have you recently read the websites of some of the biggest sample firms? I’m a 25-year veteran of the sample space. I know the ins and outs of the business at a very deep level. Yet, sometimes even I struggle to understand what they’re saying. It seems to have affected most sample […]
Embracing a new meeting philosophy and the NOMO mindset in market research, we’ve streamlined internal processes and data curation with our upgraded NavigatOR platform. Discover how focusing on what truly matters can liberate us from data overload and enhance operational efficiency.
FOR IMMEDIATE RELEASE OpinionRoute Expands Leadership Team, Names COO, CTrO and SVP, Growth Cleveland, OH, USA, January 31, 2024– OpinionRoute LLC, a leading Market Research Operations company, announces a series of changes to its Executive Team. Kayla Cousineau has been promoted to Chief Operating Officer. The company also announces the hiring of Mary Herzak as Senior Vice […]
by Rich Ratcliff At OpinionRoute, we’ve always embraced innovation, striving to provide state-of-the-art solutions in the ever-evolving world of market research. Today, I’m thrilled to share a significant step that underscores our unwavering commitment to integrity, data quality, and customer trust. We are introducing a pivotal role within our leadership team: the Chief Trust Officer […]
By Danielle Chinitz In the world of client experience, the word “fine” is anything but that. Customers today are not merely looking for “fine” experiences; they crave exceptional ones. The era of settling for the bare minimum is long gone. They want to feel special and will focus on services and products that offer that. […]