Data Quality (5-Topic Series)
Topic 5: Executive SummaryThis is part 5 of the "What is Data Quality?" series. Click here to read part 4: https://www.opinionroute.com/blog/topic-4-professional-experience/ To Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy. The philosophy...
5 Part Series
Survey Fraud: From the Mouths of the Ghosts who Pull it OffA 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off. In 2022, I spent more time trolling devious online characters than I care to admit. At least it...
5 Part Series
Part 2: The Unreal Moment(s) with the Ghosts of Survey FraudPlease review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal. My thoughts were crystal clear - Keep it real and keep them connected for some answers....
5 Part Series
Part 3: Myth and Truths Around Survey Fraud Through the Eyes of MR ProfessionalsPlease review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings. Let’s start with some myth busting. Myth 1: I can see the fraud by reviewing my...
5 Part Series
Part 4: 4 Components of a Great Project Data Quality ApproachPlease review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches. Today, we share OpinionRoute’s framework around data quality. We see the process as four defined...
5 Part Series
Part 5: How the Industry Overall can CollaborateReview part 4 here. What about the industry at large? All this great advice works, but what can be done to hold these bad actors responsible? We need to agree on whom and how each are responsible? Or, even better,...
Blog
The Rise of Link Jumpers and Ghost CompletesRight now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...
Press Releases
OpinionRoute Announces Cousineau as Senior Vice PresidentCleveland, OH, August 2, 2022 Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters....
Blog
Friday Night BackpackMy career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...