OUR PURPOSE
A Data Quality System Built for Researchers
OpinionRoute’s data quality stack is built around how researchers actually work—not how vendors wish you worked. Instead of biased sample tools, we apply the right check at the right time in your project flow: before, during, and after field.
FOUR CORE GOALS
4 Goals of the OpinionRoute Data Quality Stack
Produce trustworthy insights
So you can stand behind the story in front of your client.
Save researchers’ time
Less manual scrubbing, more time for analysis and strategy.
Protect the respondent experience
Good UX and thoughtful checks that don’t punish real people.
Constantly improve
Every project makes the system smarter for the next one.
THE RIGHT CHECKS AT THE RIGHT TIME
Quality Checks Mapped to Your Project Flow
Pre-Survey: Keep Bad Traffic Out
CleanID
Fraud prevention baked into every click. Stops known bad actors, devices, and patterns before they hit your survey.
Secure links & controls
Directly traps link jumpers and blocks ghost completes, avoiding vendor fights and keeps projects on time.
In-Survey: Catch Problems as They Happen
ResponseID
Looks at respondent behavior real-time to detect AI text, on-screen translators, and developer utilities in real time.
Programmed checks
Logic, attention checks, and pattern detection calibrated for quality, not punishment.
Post-Survey: Deep Review with an AI Co-Pilot
QC Flow (AI Co-Pilot)
An AI co-pilot that reviews responses across multiple dimensions (content, coherence, context), going far beyond speeders and straight-liners.
Researcher review with guidance
You stay in control, but QC Flow helps you focus on what actually needs human judgment. (OpinionRoute)
BUILT FOR MRX AGENCIES
Built Exclusively for the Market Research Agency
The system is designed for MRX agencies that live and die on quality. We want you to see what’s happening so we focus on giving you a clear, defensible quality story on every project.
VENDOR QUALITY & BENCHMARKING
Vendor Quality, Finally Quantified
OpinionRoute is home to the only vendor quality benchmarking system built specifically for MRAs:
Smart decision-making
Compare suppliers on how they perform on specific audience types.
Strategic field plans
Build vendor blends using current performance and quality data, not guesswork.
COMPREHENSIVE QUALITY CHECKS
Quality Woven into Every Phase
Our approach isn’t a bolt-on; it’s baked into your project:
Quality checks aligned to pre, in, and post survey stages
A system tuned to the real quality risks at each step
Tangible outputs you can share internally or with clients
CONSTANT IMPROVEMENT LOOP
A System That Gets Smarter Over Time
Crowdsourced improvement model
Learnings from many agencies feed the system.
Not skewed by automated buying
Many vendors sell to clients who don’t clean the data. Not us.
“White hat” mindset
We constantly probe for new threats and edge cases.
Researcher feedback loop
Your data reviews become a live report card and roadmap for updates.
HOW WE THINK ABOUT QUALITY
Quality Control from a Researcher’s Perspective
- Starts with sampling fundamentals and the root causes of quality loss, not just symptoms.
- Pulls in best practices from both inside MRX and other digital risk domains.
- Uses a blend of expert analysis + AI/ML to keep up as threats evolve.
- Offers transparent reporting you can walk a client through in five minutes.
Industry Thought Leadership Contribution
A Modern Way to Protect Your Data
Most MR teams burn hundreds of hours a year on manual reviews that still miss key issues. Our system protects your data, simplifies your process, and gives you a clear story to tell your client.
We’ll audit your next project for free—your survey, your vendors, your new way to verify quality.