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The project hub you’ve dreamed of, now made possible.

OpinionRoute technology improves data quality, connects colleagues, saves hours of effort, and enables data-driven decisions.

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Survey services for reliable data with less effort.

We take the weight of the process off your shoulders so your focus stays on the insights & not the processes behind them.

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Testimonials

I absolutely love the OR Team

I absolutely love the OR Team…This is the kind of relationship we strive to have with our clients.

I continue to be impressed

I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Fraudster Blog Series

Survey Fraud: From the Mouths of the Ghosts who Pull it Off

A 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off. In 2022, I spent more time trolling devious online characters than I care to admit. At least it was for a good cause- Industry Education on Survey Fraud. Thanks to some valued partners […]

Part 2: The Unreal Moment(s) with the Ghosts of Survey Fraud

Please review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal. My thoughts were crystal clear – Keep it real and keep them connected for some answers. But I was able to pepper them with questions. Why do this? Is it really […]

Part 3: Myth and Truths Around Survey Fraud Through the Eyes of MR Professionals

Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings. Let’s start with some myth busting. Myth 1: I can see the fraud by reviewing my data. Truth: This strategy is too little, too late. You may be able to catch […]

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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