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We enable Market Researchers to do their best work with technology and a human touch.

Researchers Deserve Smart Operations

It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that helps market researchers eliminate the operational surprises and delays that disrupt projects using a blend of technology and human expertise.

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Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

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Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

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We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

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The Customers Who Trust OpinionRoute

Ready to take back control of your workday?

We work with you to identify the right solution that gives more time to focus on what’s critical for your clients.

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News & Insights


BLOG | July 12, 2023

OpinionRoute Modernizes Market Research with the Launch of the NavigatOR, a Groundbreaking Survey Operations Workflow Platform

FOR IMMEDIATE RELEASE OpinionRoute Modernizes Market Research with the Launch of NavigatOR, a Groundbreaking Survey Operations Workflow Platform Cleveland, OH, July 12, 2023 – OpinionRoute, a leading online Survey Operations company supporting Market Research Firms, is thrilled to announce the launch of NavigatOR, a game-changing enterprise-level workflow platform designed to transform the way survey researchers […]

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BLOG | May 30, 2024

Embracing the Alchemy: UX Design’s Role in a Market Research Technology

By Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something.   When I first began my journey with OpinionRoute, I was shocked by the difficult processes that many industry companies use. Project […]

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BLOG | May 30, 2024

You Have to Standardize Your Project Processes

How to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen. In the world of Market Research, there’s often a sense that every project has a […]

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BLOG | May 30, 2024

CEO Monthly Reflection | May 2024 | Silver Linings and Business Cycles

By Terence McCarron, CEO Some big news hit MRX last week.  It triggered real sensitivity and flooded my inbox with questions about what this may imply for our industry or the modern market research firm.  I mean, I get it.  But given my experiences, I can’t help but see this moment as a massive opportunity […]

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I absolutely love the OR Team

I absolutely love the OR Team…This is the kind of relationship we strive to have with our clients.

I continue to be impressed

I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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Headquarters: Cleveland, OH

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