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In Market Research, Data Quality is assumed table-stakes.  But, the reality is that today it’s more difficult to achieve than ever.  Marketing, insights and market research Pros may be spending millions of dollars on useless results that ultimately mislead clients on a product-market opportunity.   In today’s Tech-Driven Insights industry, more “DIY” research is occurring than […]

The survey sampling ecosystem has become highly automated in recent years.  Yesterday’s norms of deep validation, ongoing community management and responsive survey takers are long gone.  Those methods have been replaced with programmatic engines, reverse auctions, and flawed feasibility assessments.   In this grounding, it is vital you have a strategy for identifying fraud intrusions in […]

Too often, in market Research sample, purchase decisions are made based on qualitative factors- convenience, vendor brand identity, historical experiences, etc.  But if you want to be serious about consistent data quality, then, to quote John Doerr’s book, you MUST “measure what matters.”   As a beginner course in these metrics, here are a few that […]