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We enable Market Researchers to do their best work with technology and a human touch.

Researchers Deserve Smart Operations

It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that helps market researchers eliminate the operational surprises and delays that disrupt projects using a blend of technology and human expertise.

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Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

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Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

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We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

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The Customers Who Trust OpinionRoute

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We work with you to identify the right solution that gives more time to focus on what’s critical for your clients.

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News & Insights

 


BLOG | July 12, 2023

OpinionRoute Modernizes Market Research with the Launch of the NavigatOR, a Groundbreaking Survey Operations Workflow Platform

FOR IMMEDIATE RELEASE OpinionRoute Modernizes Market Research with the Launch of NavigatOR, a Groundbreaking Survey Operations Workflow Platform Cleveland, OH, July 12, 2023 – OpinionRoute, a leading online Survey Operations company supporting Market Research Firms, is thrilled to announce the launch of NavigatOR, a game-changing enterprise-level workflow platform designed to transform the way survey researchers […]

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BLOG | August 29, 2024

CEO Monthly Reflection | August 2024 | When Is the Quality Fight Won?

By Terence McCarron I often get asked some variation of this question when it comes to Data Quality:  “What can I do to fix the data quality problem for good?”  Ever wonder that?   Do any of these other thoughts resonate?  These are all fair and reasonable thoughts/questions.  Here’s a construct I tend to use to put […]

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BLOG | August 29, 2024

Sometimes the Best Deals are the Ones Not Sold

Staying True to your vision can often come with some short-term sacrifice. But, it almost always pays off long-term.

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BLOG | August 29, 2024

Re-evaluating Old Norms In An Automated Era

By Terence McCarron Every time I question some long-accepted concept, it tends to spark some Q&A from our clients. Incidence Rate is by far the most popular.  I wrote a detailed piece suggesting we revisit assumptions on incidence rate (IR). It sparked a debate on LinkedIn about whether this was semantics.    I can tell you […]

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This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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