Work Better

We enable Market Researchers to do their best work with technology and a human touch.

Researchers Deserve Smart Operations

It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that helps market researchers eliminate the operational surprises and delays that disrupt projects using a blend of technology and human expertise.

Schedule a call now

Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

Learn about our tools

Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

Discover our services

We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

Learn More

The Customers Who Trust OpinionRoute

Ready to take back control of your workday?

We work with you to identify the right solution that gives more time to focus on what’s critical for your clients.

Schedule a call now

News & Insights


BLOG | July 12, 2023

OpinionRoute Modernizes Market Research with the Launch of the NavigatOR, a Groundbreaking Survey Operations Workflow Platform

FOR IMMEDIATE RELEASE OpinionRoute Modernizes Market Research with the Launch of NavigatOR, a Groundbreaking Survey Operations Workflow Platform Cleveland, OH, July 12, 2023 – OpinionRoute, a leading online Survey Operations company supporting Market Research Firms, is thrilled to announce the launch of NavigatOR, a game-changing enterprise-level workflow platform designed to transform the way survey researchers […]

Learn More

BLOG | June 26, 2024

Navigating Changes in Trackers

By Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike.  As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch.    What happens when a change is forced by the business environment?  What then?  This isn’t theoretical.  We are living in […]

Learn More

BLOG | June 26, 2024

CEO Monthly Reflection | June 2024 | The Power of a Pause

By Terence McCarron, CEO It’s been a manic June for us.  Some days it feels like the momentum is going to only accelerate.   OpinionRoute is setting a new company record for monthly revenue. Simultaneously, our leadership team is adopting a fresh style of collaboration and mutual accountability. We are onboarding new teammates. Our teams are […]

Learn More

BLOG | June 26, 2024

Quality Corner | June 2024 | Are your speed checks still catching the bad guys?

By Rich Ratcliff  With our new release of ResponseID, our in-survey fraud detection technology, we have data to shed light on unseen survey fraud in a way that makes us rethink the usual programmatic survey checks.   Over the years, there have been evolutionary moments when the research process and how we protect it have changed. […]

Learn More



I absolutely love the OR Team

I absolutely love the OR Team…This is the kind of relationship we strive to have with our clients.

I continue to be impressed

I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

Want to hear more?

Let us show you how to take your quantitative research to a new level.

About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info 216-282-0793

Headquarters: Cleveland, OH

© 2024 OpinionRoute, LLC. | All Rights Reserved.