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We enable Market Researchers to do their best work with technology and a human touch.

Researchers Deserve Smart Operations

It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that helps market researchers eliminate the operational surprises and delays that disrupt projects using a blend of technology and human expertise.

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Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

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Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

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We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

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The Customers Who Trust OpinionRoute

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News & Insights

 


BLOG | July 12, 2023

OpinionRoute Modernizes Market Research with the Launch of the NavigatOR, a Groundbreaking Survey Operations Workflow Platform

FOR IMMEDIATE RELEASE OpinionRoute Modernizes Market Research with the Launch of NavigatOR, a Groundbreaking Survey Operations Workflow Platform Cleveland, OH, July 12, 2023 – OpinionRoute, a leading online Survey Operations company supporting Market Research Firms, is thrilled to announce the launch of NavigatOR, a game-changing enterprise-level workflow platform designed to transform the way survey researchers […]

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BLOG | February 27, 2024

Behind the Headline: Fraud Detection Methods

By Terence McCarron  Can Survey Fraud Detection be enhanced by Facial Recognition?  OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND REALEYES PARTNER ON ANTI-SURVEY FRAUD TOOL  Kantar recently announced a new partnership to “Fix survey […]

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BLOG | February 27, 2024

Data Quality Should Not Be a Magic Trick

by Rich Ratcliff, Chief Trust Officer In the enchanting world of market research, data quality has often been likened to a mythical creature – elusive, mysterious, and, for some, unbelievable. Well, it’s time to dispel the myth with a dose of reality.  The MRX Illusionist Act  Picture this: a magician, his cape sweeping behind him, […]

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BLOG | February 26, 2024

CEO Monthly Reflection | February 2024 | Defining Your Win/Win

By Terence McCarron  I am pretty sentimental this week. My daughter Elizabeth completed her 8th-grade basketball season last Sunday. As the final buzzer sounded, my 9-year career as her coach ended.   I’ll miss those hours just being with her on the court. But I am eternally grateful for the relationship we forged all those winter […]

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Testimonials

I absolutely love the OR Team

I absolutely love the OR Team…This is the kind of relationship we strive to have with our clients.

I continue to be impressed

I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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