OpinionRoute Knowledge Center

Knowledge, Insights and Perspective for Quality Market Researchers.

The Latest

Blog

Why Less is More: Improving Fraud Detection with More Focus

By Rich Ratcliff, CTrO  In today’s “want it all now” environment, simplicity and precision drive the greatest value.   “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth...

Blog

What about us?

By Kayla Cousineau, COO Have you ever noticed that every profession has their own unique tools and technology made just for them? All kinds of dynamic tools exist to help professionals across sectors automate work, provide transparency, improve performance, attract...

Blog

CEO Monthly Reflection | October 2024 | Giving the Researcher the Keys to the Quality Car

By Terence McCarron Our industry loves debating fraud prevention techniques. Commonly, parties engage in these debates with little data, but lots of opinions. Researchers may have gotten a little too vocal sounding the alarm bells out of frustration with their...

Blog

CEO Monthly Reflection | August 2024 | When Is the Quality Fight Won?

By Terence McCarron I often get asked some variation of this question when it comes to Data Quality:  “What can I do to fix the data quality problem for good?”  Ever wonder that?   Do any of these other thoughts resonate?  Everyone...

Blog

Sometimes the Best Deals are the Ones Not Sold

By Danielle Chinitz, SVP of Client Experience Turning to the news, we constantly hear that the US economy is a twister. Globally, things may be even worse.  It makes one reach for a bottle of Tums.  Things are up, then...

Blog

Re-evaluating Old Norms In An Automated Era

By Terence McCarron Every time I question some long-accepted concept, it tends to spark some Q&A from our clients. Incidence Rate is by far the most popular.  I wrote a detailed piece suggesting we revisit assumptions on incidence rate (IR)....

Blog

Navigating Changes in Trackers

By Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike.  As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch.    What happens when a change...

Monthly Reflection

CEO Monthly Reflection | June 2024 | The Power of a Pause

By Terence McCarron, CEO It’s been a manic June for us.  Some days it feels like the momentum is going to only accelerate.   OpinionRoute is setting a new company record for monthly revenue. Simultaneously, our leadership team is adopting a...

Blog

Quality Corner | June 2024 | Are your speed checks still catching the bad guys?

By Rich Ratcliff  With our new release of ResponseID, our in-survey fraud detection technology, we have data to shed light on unseen survey fraud in a way that makes us rethink the usual programmatic survey checks.   Over the years, there...

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

Want to hear more?

Let us show you how to take your quantitative research to a new level.

About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info

hello@opinionroute.com 216-282-0793

Headquarters: Cleveland, OH

© 2024 OpinionRoute, LLC. | All Rights Reserved.