Integration advances full-service offering with expanded workflow features and survey programming capabilities. FOR IMMEDIATE RELEASE September 18, 2025- Cleveland, OH – OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the advanced survey programming technology acquired in early 2025. This milestone brings together creative programming with […]
Being Right vs. Getting It Right By: Rich Ratcliff, Chief Trust Officer A few months ago, I was walking a Whitehat team member through how we evaluate respondent risk. I was confident. We had signals. We had calibration. I was, in my head, being right. He let me finish, then said, “Did you know that […]
By: Kayla Cousineau, Chief Operating Officer During a cold morning commute, I saw a car with this bumper sticker: “Stuck in Ohio.” My first thought was, “What a pessimistic message!” As a native Buckeye, I know the perks of living here: four seasons, affordable housing, short commutes, friendly people, devoted sports fans, and incredible food. […]
The case for borrowed intelligence over custom model training By: Gavin Wills SVP, Engineering Artificial intelligence has become a fixture in market research. From automated coding of open-ended responses to sentiment analysis, churn modelling, and predictive segmentation, researchers have embraced AI as a productivity multiplier. The efficiency gains are real, the applications are proven, and […]
By: Danielle Chinitz SVP, Client Experience For decades, the professional researcher was defined by craft: writing tight questionnaires, structuring scales correctly, managing and weighting quotas, executing clean crosstabs. Precision in survey design was the core competency. The ground has shifted. Research environments are no longer linear. Data flows across platforms. Panels aggregate and fragment simultaneously. […]
By: Terence McCarron, CEO & Founder Ask an AI search engine how to prevent survey fraud, and you’ll get a predictable answer: a ranked list of available tools. Makes it sound so simple, really. Plug this in, check the fraud box! Move on to the next initiative. It’s a reasonable starting point: invest in some […]
By: Scott Stein SVP, Client Development The industry is optimizing for efficiency and cost, but sometimes at the expense of trust. AI, automation, and advanced platforms are transforming how research gets done, while synthetic completes and digital twins are already incorporated into live studies. The real differentiator is who can deliver faster and cheaper, while […]
By: Ken Berry SVP, Strategic Partnerships Some of the best products in the world weren’t built to be sold. They were built because someone inside a company was fed up with a problem they had to live with every day and decided to fix it properly. That distinction matters more than most people realize. When […]
By: Terence McCarron, CEO & Founder Early this month, we held a company meeting to talk about Synthetic Sample. It was time. We covered what “synthetic” means, how it’s built, what it needs, where it fits, along with different application use cases. Then, we had a candid conversation around where and if it fits in OpinionRoute’s […]
Your Survey Engine Has No Idea What’s Happening Inside the Survey Other Than the Answers. By: Rich Ratcliff, Chief Trust Officer I was speaking with a member of our Whitehat team, and I asked them a simple question: “Do you know when you’re being watched inside a survey?“ Without hesitation, “yes”. Then they told me […]
By: Danielle Chinitz SVP, Client Experience The market research industry has operated on a simple three-tier model for decades. End brands—whether tech giants, CPG powerhouses, or healthcare innovators—need to understand their customers, optimize product placement, and identify growth opportunities. They turn to market research agencies and consultancies that digest these business challenges, craft methodologies, design […]
By: Terence McCarron, CEO & Founder As you can see from our newsletter and website, we upgraded our look and feel at OpinionRoute. It was a bit overdue, but we love how the new look emphasizes our evolution. Behind the scenes, our story evolved rapidly since we launched the Navigator to the industry in late […]
By: Kayla Cousineau, COO My Operations improvement roots are in the LEAN methodology in the healthcare clinical environment. While not as trendy today, the goals of that model never left me. LEAN is about flow, clarity, and removing friction so people could spend more time on what truly mattered. The theory is we should level […]