OpinionRoute Resources

Knowledge, Insights and Perspective for Quality Market Researchers.

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Insights

The Problem with Blaming the Survey for Poor Data Quality

My morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...

Media

How to thrive with an in-person team

Eight years ago, I started OpinionRoute almost as a zig to my industry's zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we...

Fraud Code Magnifying Glass

Blog

Improve Data Quality with Device Person Project Strategy

Data quality isn't something that immediately comes to mind when talking about the housing boom of the 1950s, but when it comes to online survey data collection, there's a definite connection. After World War II, large subdivisions of homes started...

Hall Web

Company News

OpinionRoute Welcomes Heather Hall as SVP of Marketing

Cleveland, OH – OpinionRoute, the market leader in Technology and Data Collection Services for Quality-Focused Market Researcher, announced the addition of Heather Hall as Senior Vice President of Marketing. A seasoned sales and marketing executive, Hall will assume a new...

Pexels Pixabay

Blog

Online Sample Traffic Jam

If you’re wondering why your online survey sample partner is struggling to complete projects (especially in small geographies), you’re in good company. Currently, the online sample industry is navigating supply crunches that aren’t common for this time of the business...

Light Bulb

Blog

Is Sample part of AdTech or Insights?

A participant made an interesting remark made on this week’s ResTech online conference. Paraphrasing, he said that online sample (and the various technologies and companies) are actually a sub-industry under AdTech. As a 20+ year industry vet, I always viewed...

Online Survey

Blog

The Human Face of Fraud

Three years ago, I ran an on-site training on the topic of data quality. The room was packed and people were excited to discuss trends. One client in particular asked a lot of questions about how and why fraud happens....

Online Scam

Blog

Meet the 8 Fraudsters you Love to Hate

Survey Fraud increase kills researchers time and data quality ‍ ‍Online survey fraud and bad data are at an all-time high in the market research industry. To kick off the new year we've created the top reasons you need CleanID,...

Shopping Graph

Insights

Consumers Predict Behaviors for 2021

The latest wave of our ongoing study with AMC Global was released today. Study respondents predicted behaviors for 2021, indicating increases in supporting small and local businesses in the coming year, plans to eat healthier, and increasing meals prepared at home....

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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