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5 Part Series

Survey Fraud: From the Mouths of the Ghosts who Pull it Off

A 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off.  In 2022, I spent more time trolling devious online characters than I care to admit. At least it...

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5 Part Series

Part 2: The Unreal Moment(s) with the Ghosts of Survey Fraud

Please review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal.  My thoughts were crystal clear - Keep it real and keep them connected for some answers....

5 Part Series

Part 3: Myth and Truths Around Survey Fraud Through the Eyes of MR Professionals

Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings.   Let’s start with some myth busting.  Myth 1: I can see the fraud by reviewing my...

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5 Part Series

Part 4: 4 Components of a Great Data Quality Program

Please review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches.  Today, we share OpinionRoute’s framework around data quality.   We see the process as four defined...

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5 Part Series

Part 5: How the Industry Overall can Collaborate

Review part 4 here. What about the industry at large?  All this great advice works, but what can be done to hold these bad actors responsible?  We need to agree on whom and how each are responsible? Or, even better,...

Blog

The Rise of Link Jumpers and Ghost Completes

Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...

Press Releases

OpinionRoute Announces Cousineau as Senior Vice President

Cleveland, OH, August 2, 2022  Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters....

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Blog

Friday Night Backpack

When I take a second to reflect, my career has been filled with great experiences with wildly successful companies. These experiences shaped my professional path and my philosophy on business. It’s also honest for me to acknowledge my commitment to...

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Press Releases

OpinionRoute Expands Data Quality Suite with ResponseID

Cleveland, OH, July 11, 2022 In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal. OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality...

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