Integration advances full-service offering with expanded workflow features and survey programming capabilities. FOR IMMEDIATE RELEASE September 18, 2025- Cleveland, OH – OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the advanced survey programming technology acquired in early 2025. This milestone brings together creative programming with […]
How prototyping and proofs of concept have changed in the new era By: Ken Berry, SVP, Applied Innovation Work Better When I started coding in college, the first thing anyone ever built was “Hello World.” A tiny program that does exactly one thing: print two words to the screen. It felt almost silly. It wasn’t. […]
By: Danielle Chinitz, SVP, Client Experience At TMRE this year, Anna Stoesz of the University of Minnesota laid out four plausible futures for the insights industry, and it was fascinating. Her framework confirmed something we see every day working with MRAs: there isn’t one path forward, and most agencies will move between several realities. The […]
By: Gavin Wills, SVP, Technology Slop has an author Everyone is complaining about AI slop. The bland LinkedIn posts. The reports that say nothing in 2,000 words. The emails that read like a brochure. The easy conclusion is that AI produces garbage. I don’t buy it. AI doesn’t produce slop. People do. Slop is what […]
By: Terence McCarron, CEO & Founder “I don’t need to sell more surveys. You need more supply.” That’s a direct quote we heard on a recent vendor vetting call. These guys are programmatic wholesalers, with zero interest in servicing market researchers. I couldn’t think of a line that more perfectly encapsulates the different worlds that […]
By: Terence McCarron, CEO & Founder Today, on projects across the industry, researchers will discover bad data during manual review. They will escalate it to their account teams. Their sample vendors will probably get defensive instinctively. Everyone will start debating what happened, who missed it, and who is responsible for fixing it. More than a […]
By: Scott Stein, SVP, Client Development There’s a quiet but telling divide that runs through the online sample marketplace. It lives in the metrics companies choose to measure for their business. On one side: EPC (Earnings Per Click). On the other: DAR (Data Acceptance Rate) and DIFOT (Done In Full, On Time). At first glance, […]
By : Danielle Chinitz SVP, Client Experience I’ve been thinking a lot about what it takes to perform when the stakes are highest — not just in business, but in any high-pressure environment where the margin for error is thin, and the scoreboard doesn’t wait for you to get comfortable. I’ve spent the past few weeks […]
By: Danielle Chinitz SVP, Client Experience On July 4, 2026, America turned 250. Somewhere in that same stretch of history, a quieter tradition took root: asking people what they think. The record traces back to July 24, 1824, when the Harrisburg Pennsylvanian published a straw poll of Pennsylvania voters, taken “without discrimination of parties,” predicting […]
By: Gavin Wills, SVP, Engineering Part 1 of 2. The job of building software is changing faster than the workflows we use to do it. AI can draft a feature, write the tests, review the diff, and sketch the UI in the time it used to take to schedule the kickoff. Meanwhile, most product teams […]
How The Research Water Got So Hot, And What You Can Do About It By: Ken Berry SVP, Applied Innovation I’ve been working in market research since 2002. Like many of us, I jumped into it because it allowed me do something I genuinely love while helping people solve real problems. For me, that has […]
Being Right vs. Getting It Right By: Rich Ratcliff, Chief Trust Officer A few months ago, I was walking a Whitehat team member through how we evaluate respondent risk. I was confident. We had signals. We had calibration. I was, in my head, being right. He let me finish, then said, “Did you know that […]
By: Kayla Cousineau, Chief Operating Officer During a cold morning commute, I saw a car with this bumper sticker: “Stuck in Ohio.” My first thought was, “What a pessimistic message!” As a native Buckeye, I know the perks of living here: four seasons, affordable housing, short commutes, friendly people, devoted sports fans, and incredible food. […]