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Quality Corner | April 2024 | Enhancing the Researcher’s Data Reviews

Researcher Data Review is Vital, and so are deep tech diagnostics.   Researchers need the right tools to complement their expertise during data reviews.   We often get asked some variation of the question, “What can happen to a dataset that I won’t...

Monthly Reflection

CEO Monthly Reflection | April 2024 | How to Scale with “Brilliance”

By Terence McCarron   This month, I completed an intense week of “educational programming” geared toward owners of successful businesses this month who are experiencing rapid growth.  It was a mini-growth MBA and challenged me so much about how I got...


Securing the Survey Link  

The Unaddressed Challenge of Survey Link Security By Rich Ratcliff, Chief Trust Officer  Regardless of the industry, the integrity of data collection processes is paramount. The Market Research ecosystem has a unique challenge that has persisted for over a decade:...


The Sample Bubble in the Form of a Conference Recap

By Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time...


CEO Monthly Reflection | March 2024 | The Overlooked Point in the AI Conversation in MRX

By Terence McCarron  Not sure if you’ve heard, but there’s this thing called Generative AI and it’s going to change everything!   (My sarcasm is thick, as usual.)  By now, our news and LinkedIn feeds are full of stories on AI...


How Do You Calculate IR, Again?

It’s Time to Align on a Key Pricing Metric By Terence McCarron  I wrote a blog in 2016 that still rates as one of our most viewed pieces of content every year.  In today’s landscape, this topic is a perfect...

Behind the Headline

Behind the Headline: Fraud Detection Methods

By Terence McCarron  Can Survey Fraud Detection be enhanced by Facial Recognition?  OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND...


Data Quality Should Not Be a Magic Trick

by Rich Ratcliff, Chief Trust Officer In the enchanting world of market research, data quality has often been likened to a mythical creature – elusive, mysterious, and, for some, unbelievable. Well, it's time to dispel the myth with a dose...


CEO Monthly Reflection | February 2024 | Defining Your Win/Win

By Terence McCarron  I am pretty sentimental this week. My daughter Elizabeth completed her 8th-grade basketball season last Sunday. As the final buzzer sounded, my 9-year career as her coach ended.   I'll miss those hours just being with her on...

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