Rich Ratcliff, OpinionRoute’s Chief Trust Officer (CTrO), joins host Terence McCarron this month. It’s vital the MRX industry always focuses on building and maintaining trust from brands and consumers alike. It’s why we believe every MRX leadership team needs a “Trust Officer”. Rich and Terence discuss what the Trust role covers, why he feels personally […]
Gator Aid Host Terence McCarron sits down with Mary Herzak, OpinionRoute’s SVP of Growth. Mary has an extensive background in data-driven technology solutions. She has held several leadership roles before OpinionRoute, all at the intersection of tech and data. Discussion Points include Growth in 2024, Impact of COVID-19 on B2B Sales, and how to build […]
In this episode of ‘Gator Aid, host Terence McCarron sits down with Danielle Chinitz, OpinionRoute’s SVP of Client Experience. Danielle shares her insights on what makes a successful CX program, including understanding the client’s business, building authentic relationships, and measuring and iterating. Danielle also emphasizes the importance of happy employees and their role in delivering […]
Kayla, OpinionRoute’s COO, shares her experiences coming into MRX from Healthcare Operations. She identifies the challenges and opportunities she sees for companies in our sector. Then Kayla shares practical guides on how to establish best practices, consensus and rallying a team through an important organizational growth period. Clips