Privacy Policy

Last Modified: 2/1/2021

OpinionRoute LLC (“Us” or “We”), respects the privacy of our partners, clients and their customers. The purpose of this Privacy Policy is to provide information concerning our services, the types of information we collect through visits to, use of, or communications with our website located at and and related software and web applications (the “Website”), how we use that information, whether we disclose the information provided to us to others and the options you have with regard to the use of and correction of that information.  This Policy does not apply to information collected by us offline or through any other means, including on any other website operated by us or any third party (including our affiliates and subsidiaries) or information collected by any third party through any application or content (including advertising) that may link to or be accessible from or on the Website.

What Kind of Information Do We Collect?

We collect several types of information from and about users of our Website, including information by which you may be personally identified, such as name, postal address, e-mail address, telephone number, vehicle identification information, or any other information the Website collects that is defined as personal or personally identifiable information under an applicable law (“personal information”).  We may also collect information about your internet connection, the equipment you use to access our Website and usage details. We collect this information directly from you when you provide it to us and/or automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies and other tracking technologies.

More specifically, the information we collect on or through our Website may include:

  • Information that you provide by filling out forms on our Website such as your name, email address, employer, phone number, city, state, mailing address, and any additional information you provide in a by completing forms on or through the Website or any other communications you make with us on or through our Website;

  • Information that you provide by completing surveys, including demographic information, financial information (income, net worth, etc.), information relating to purchases and preferences, and whatever other information you agree to provide for purposes of such survey;

  • Information collected when you report a problem with our Website; and/or

  • Records and copies of your correspondence (including e-mail addresses), if you contact us.

To the extent you provide information relating to any other person to the Website, you represent and warrant that you have full permission and authority to enter such information on behalf of that person and that such information is accurate.

As you navigate through and interact with our Website, we (or a third party designated by us) may also use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website; and

  • Information about your computer and internet connection, including your IP address, the page(s) you request, the domain name of the website from which you may link to the Website, your computer operating system and browser type.

The anonymous information we (or a third party designated by us) collect automatically from the Website is statistical data and does not include personal information.  It is stored and used for aggregate research, promotional purposes and for future site development to better understand your needs and improve our products and services, to improve our Website and to deliver better and more personalized service, including by enabling us to:

  • Research potential advertising possibilities;

  • Store information about your preferences, allowing us to customize our Website according to your individual interests;

  • Speed up your searches;

  • Recognize you when you return to our Website.

Children Under the Age of 13:

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features on the Website, including your name, address, telephone number, email address, or username. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at or our Data Privacy Officer with your request.

What Are Cookies, How Do We Use Them and How Can I Disable them?

The technologies we (or a third party designated by us) use for the automatic data collection described above may include cookies, flash cookies, or web beacons.  Our cookies do not contain any personal information about you, so only we will be able to use the cookies to determine your identity. You may refuse to accept browser cookies by clicking the “decline” button on the notice that appears upon first visiting the Website. If you decline, your information won’t be tracked when you visit the Website. A single cookie will be used in your browser to remember your preference not to be tracked. You may also refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have declined to use cookies or adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

How Do We Use, and Protect the Information We Collect?

We have a firm commitment to protecting your privacy and security as a survey participant. We use firewalls to prevent access to information in our system and use commercially acceptable practices to protect it from disclosure, destruction, modification or use.  Please be aware that the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

We process personal information for certain legitimate business purposes and may use information that we collect about you or that you provide to us, including any personal information:

  • To provide you with information and services that you request from us;

  • To provide you with communications relating to our services;

  • To present our Website or a survey/contents to you;

  • To fulfill any purpose for which you provide it to us;

  • To notify you about changes to our Website or any products or services we offer or provide though it;

  • To monitor usage of our services;

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;

  • Where we need to comply with a legal or regulatory obligation;

  • In any other way we may describe when you provide the information; or

  • For any other purpose with your consent.

Will My Personal Information Be Disclosed to Third Parties?

As set forth in the Terms of Use, you have agreed to provide certain information in response to surveys or questionnaires that have been specifically ordered by third parties. Accordingly, all information you provide when responding to those surveys or questionnaires will be disclosed to the party ordering the survey. We will not disclose the information you provide to any other party, except as set forth above in the section titled “How Do We Use and Protect the Information We Collect”.

We may also disclose aggregated, non-personal information about our users without restriction.  We may disclose personal information that we collect, or you provide as described in this privacy policy:

  • To trusted third parties that have agreed to keep this information confidential;

  • To a buyer or other successor of our business in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets or business, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about our Website users is among the assets transferred;

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request;

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of OpinionRoute LLC, our customers or others;

  • To fulfill the purpose for which you provide it, for example for investigative and forensic accounting services, or for requesting a speaker for business meeting, seminar, or conference;

  • For any other purpose disclosed by us when you provide the information; or

  • With your consent.

For more information, see the section titled “How Do We Use and Protect the Information We Collect” above.  We make sure to consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests and do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to do so by law).  Note that we may process your personal information for more than one lawful ground depending upon the specific purpose for which we are using the data.  We will retain your personal data for only as long as necessary to fulfill the purposes we collected it for.

Third Party Sites

The Site may contain links to other sites. We are not responsible for the privacy practices of such other sites. We encourage our users to be aware when leaving the Website to read the privacy statements of each site that collects personal information.

Service Providers

We may employ third party companies and individuals to facilitate our services, provide the services on our behalf, perform service-related services or assist us in analyzing how our services are used.

These third parties have access to your personal data only to perform these tasks on our behalf and are contractually obligated not to disclose or use it for any other purpose.

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. For more information, see the section titled “How Do We Use and Protect the Information We Collect” above.

California Residents

California residents may have additional rights under the California Consumer Privacy Act of 2018 (the “CCPA”). For specific details of our compliance with the CCPA, please see out Privacy Notice for California Residents at

For all ‘Right to be Forgotten Requests’, you can do so at:

Your Legal Rights

Under certain circumstances you may have rights under data protection laws in relation to your personal data, for example the GDPR, including the right to:

  • request access to your personal data;

  • request correction to your personal data;

  • request erasure of your personal data;

  • object to processing of your personal data;

  • request restriction of processing your personal data;

  • request transfer of your personal data; and

  • withdraw your consent.

If you wish to exercise any of your rights listed above, please contact us at or our Data Privacy Officer with your request. We try to respond to all legitimate requests in a timely manner.  Occasionally, it may take an extended period of time (a month or longer) to respond to your request if your request is complex or if you have a number of requests. We may ask you to verify your identity in connection with any such request.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in your state, country and if outside the United States, please contact the European Economic Area (EEA).

Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our services, or we are legally obligated to retain this data for longer periods.

How Will I Know When This Privacy Policy Updated?

We may amend this Policy from time-to-time. We suggest you visit this Website periodically to determine whether or not any such changes have been made.  Any changes or updates to the Policy are effective immediately upon posting to the Website and your continued use of the Website after we make changes is deemed to be acceptance of those changes.  The date the privacy policy was last revised is identified at the bottom of this page.

How Do I Contact OpinionRoute?

If you have questions or comments or would like to contact us concerning our Privacy Policy or if you feel your inquiry or request has not been handled to your satisfaction, please contact OpinionRoute via e-mail at: or our Data Privacy Officer with your request.


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