OpinionRoute Resources

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Plantilla

Blog

Avoiding False Positives: Survey Data Protection is a Balance

If you’re like me, you’re sick of hearing about the “New Normal” that COVID has inflicted upon us. Some examples are very obvious, while others are not so much. Respondents in survey research are living through subtle changes that impact...

In Person Movies

Insights

In-Person Movies Hit Hard During Pandemic

The 23rd wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The consumer behavior research showed that...

Plantilla

Blog

Raising the Bar on ‘Acceptable Loss’ Levels

Over the past decade, countless articles, keynote speeches, and podcasts have highlighted online market research risks. Whether you are reading this as a research agency professional, a panel company (supplier), or an end client, you are likely aware of terms...

Thanksgiving

Insights

Thanksgiving plans in the United States

More people will be staying home with small family groups and projecting a slight decrease in food and beverage consumption The 21st wave of our ongoing study with AMC Global was released today. This current wave looked specifically at consumers’ projected...

Black Friday Shopping 2020

Insights

Holiday Online Shopping & Black Friday Trends

The 22nd wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The consumer behavior research showed that...

Company News

OpinionRoute Announce Danielle Chinitz as Senior Vice President of Operations

Cleveland, OH – OpinionRoute, the market leader in Insights Process Management, announced today Danielle Chinitz to be promoted to Senior Vice President of Operations. Chinitz was most recently OpinionRoute’s VP of Supply Development and prior to that was VP at...

School Year

Insights

Parental Sentiments about Current School Year are Shifting

Following up on our August back to school study, we asked parents with children entering K-12th grade this year about their current concerns and feelings about school, how school is being taught and their food shopping behavior. This is the...

2019 Halloween Purchases

Insights

Drastic drops in 2020 Halloween activities

The eighteenth wave of our study with AMC Global was released today. The research focused on Americans’ anticipated behaviors regarding the upcoming Halloween holiday. Consumers predict that in-person activities, such as handing out candy and trick-or-treating, will be down this...

Survey Farm Fraud

Press Releases

OpinionRoute’s CleanID Technology Earns Partnership With Directions Research

Cleveland, OH September 15, 2020 OpinionRoute, LLC announced today a partnership with Directions Research to implement CleanID on all survey work moving forward. Directions, a top insights firm, identified CleanID as a forward-looking enhancement to the extensive protocols they currently...

Insights & News

News and Perspectives for the constantly evolving market researcher.

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