OpinionRoute Resources

Knowledge, Insights and Perspective for Quality Market Researchers.

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5 Part Series

Topic 4: Professional Experience

No matter how systematized you get with a data quality strategy and great tech tools, you still need expertise and informed judgment as a precursor to “cleaning” any data set.   We are proud of the array of talent that we...

Data Quality (5-Topic Series)

Topic 5: Executive Summary

To Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy.  The philosophy and incentives just aren’t aligned.  As a researcher, you must build one yourself.   Any effective strategy must include...

typing hands on keyboard

5 Part Series

Survey Fraud: From the Mouths of the Ghosts who Pull it Off

A 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off.  In 2022, I spent more time trolling devious online characters than I care to admit. At least it...

security screen

5 Part Series

Part 2: The Unreal Moment(s) with the Ghosts of Survey Fraud

Please review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal.  My thoughts were crystal clear - Keep it real and keep them connected for some answers....

5 Part Series

Part 3: Myth and Truths Around Survey Fraud Through the Eyes of MR Professionals

Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings.   Let’s start with some myth busting.  Myth 1: I can see the fraud by reviewing my...

Lock on Keyboard

5 Part Series

Part 4: 4 Components of a Great Project Data Quality Approach

Please review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches.  Today, we share OpinionRoute’s framework around data quality.   We see the process as four defined...

hands holding lock

5 Part Series

Part 5: How the Industry Overall can Collaborate

Review part 4 here. What about the industry at large?  All this great advice works, but what can be done to hold these bad actors responsible?  We need to agree on whom and how each are responsible? Or, even better,...


The Rise of Link Jumpers and Ghost Completes

Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...

Press Releases

OpinionRoute Announces Cousineau as Senior Vice President

Cleveland, OH, August 2, 2022  Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters....

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