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Plantilla

Blog

Raising the Bar on ‘Acceptable Loss’ Levels

Over the past decade, countless articles, keynote speeches, and podcasts have highlighted online market research risks. Whether you are reading this as a research agency professional, a panel company (supplier), or an end client, you are likely aware of terms...

Thanksgiving

Insights

Thanksgiving plans in the United States

More people will be staying home with small family groups and projecting a slight decrease in food and beverage consumption‍ The 21st wave of our ongoing study with AMC Global was released today. This current wave looked specifically at consumers’ projected...

Black Friday Shopping 2020

Insights

Holiday Online Shopping & Black Friday Trends

The 22nd wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The consumer behavior research showed that...

Danielle

Company News

OpinionRoute Announce Danielle Chinitz as Senior Vice President of Operations

Cleveland, OH – OpinionRoute, the market leader in Insights Process Management, announced today Danielle Chinitz to be promoted to Senior Vice President of Operations. Chinitz was most recently OpinionRoute’s VP of Supply Development and prior to that was VP at...

School Year

Insights

Parental Sentiments about Current School Year are Shifting

Following up on our August back to school study, we asked parents with children entering K-12th grade this year about their current concerns and feelings about school, how school is being taught and their food shopping behavior. This is the...

2019 Halloween Purchases

Insights

Drastic drops in 2020 Halloween activities

The eighteenth wave of our study with AMC Global was released today. The research focused on Americans’ anticipated behaviors regarding the upcoming Halloween holiday. Consumers predict that in-person activities, such as handing out candy and trick-or-treating, will be down this...

2020 Summer Travel

Insights

Travel Behaviors, Predictions and Concerns During COVID-19

The seventeenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research focused on Americans’ travel...

Vaccinated against Coronavirus

Insights

Attitudes About Pending Coronavirus Vaccine

Attitudes, Adoption Barriers and Projected Usage Timing for Pending Vaccine Vaccine development for COVID-19 has been closely followed news since the pandemic began, with many seeing successful development as a "vital tool" to stopping this global health crisis. In this...

Main Image

Blog

Online Survey Fraud is expanding. Why?

In the last year or so, online research has faced a rapidly growing reality: survey data quality issues are escalating and one key reason is that fraud is growing largely unchecked.  The dynamics at play are more complex than you’d...

Insights & News

News and Perspectives for the constantly evolving market researcher.

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