By: Danielle Chinitz The Market Research Industry’s Quality Crisis: A Call for Data-Driven Accountability The market research industry faces a profound contradiction that threatens its credibility and effectiveness. While researchers universally acknowledge quality as their top priority, the systems and processes to ensure that quality, are alarmingly absent. The Quality Problem is Real Recent […]
By: Rich Ratcliff, CTrO Teaser: Fraudsters know exactly where your weak spots are. In this series, I’ll show you what they look for — and what you can do about it. About the Series Recommendations from a Fraudster is a new idea we’ve had. Our goal is to share specific, real-world tactics that fraudsters use […]
By: Terence McCarron CEO Reflection July 2025: Warning Shots Fired for Market Research Agencies Ever hear of Andreessen Horowitz (A16z)? They are a massive Venture Capital firm with an estimated $45bn in assets under management. In the last month, they publicly declared war on the traditional Market Research Industry. In a recent series of […]
By Terence McCarron In 1999, a couple of teenagers launched a service called Napster where people could share .mp3 (music) files between their computers and a friend’s for free. After Napster launched, millions of consumers, basically overnight, stopped buying CDs and albums and started downloading what their friends had already purchased. Watching sales tank overnight, […]
By: Ken Berry, SVP Strategic Partnerships The past few months have marked a defining chapter in my professional journey. The acquisition of Jibunu by OpinionRoute joined two companies with a shared commitment to empower researchers. As we combine our strengths, I’ve been reflecting on how to strike a thoughtful balance—celebrating what’s new while honoring the […]
By: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: My phone has been on fire ever since, only resting during the Easter weekend. Through many hours of conversations, people are asking a few common questions related to the indictment news: First, let me just say that this […]
By: Terence McCarron It’s more than a little weird to be on this side of M&A news. For years, I’ve blogged after major deals were announced in our industry. My focus was to help Market Researchers answer the question “what does this mean for me?” As you likely know by now, OpinionRoute acquired Jibunu. After […]
by Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Exchanges solved for the project-level impact of many of these issues. But would MR companies adopt […]
OpinionRoute acquires Jibunu to redefine Market Research operations excellence.
Stein named SVP, Client Development
By Rich Ratcliff, CTrO In today’s “want it all now” environment, simplicity and precision drive the greatest value. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”.- Steve Jobs […]
By Kayla Cousineau, COO Have you ever noticed that every profession has its own unique tools and technology made just for them? All kinds of dynamic tools exist to help professionals across sectors automate work, provide transparency, improve performance, attract top talent, and drive revenue. Here are some examples: What does Market Research, an $80 […]