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5 Part Series

Part 5: How the Industry Overall can Collaborate

Review part 4 here. What about the industry at large?  All this great advice works, but what can be done to hold these bad actors responsible?  We need to agree on whom and how each are responsible? Or, even better,...


The Rise of Link Jumpers and Ghost Completes

Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...

Press Releases

OpinionRoute Announces Cousineau as Senior Vice President

Cleveland, OH, August 2, 2022  Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters....

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Friday Night Backpack

My career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...

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Press Releases

OpinionRoute Expands Data Quality Suite with ResponseID

Cleveland, OH, July 11, 2022 In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal. OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality...


The Problem with Blaming the Survey for Poor Data Quality

My morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...


How To Thrive With an In-Person Team

Eight years ago, I started OpinionRoute almost as a zig to my industry's zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we...

Q4 Online Survey Survival Guide


Don’t Just Survive Q4 – Thrive!

While it may sound ominous to use 'survival' when talking about Q4, it's not a stretch to say that the last three months of the year are truly unique in their demands and challenges. That's why we've compiled a resource...

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Improve Data Quality with Device Person Project Strategy

Data quality isn't something that immediately comes to mind when talking about the housing boom of the 1950s, but when it comes to online survey data collection, there's a definite connection. After World War II, large subdivisions of homes started...

Insights & News

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