Data Quality from a Researcher Perspective

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There is no Silver Bullet.

But with OpinionRoute, you can place a quality wrap around every survey in a way that you can understand, explain and measure.

4 Goals of the OpinionRoute Data Quality Stack

1

Produce Trustworthy Insights

2

Save Researchers’ Time

3

Protect the Respondent Experience

4

Constantly Improve

The Right Checks at the Right Time in your Project Process

While the industry frets, you can relax.

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1. PRE SURVEY

CleanID
Secure links

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2. IN SURVEY

ResponseID
Programmed Checks

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3. POST SURVEY

QC Flow
Researcher Review

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Built Exclusively for the MRX Agency.

The Only Vendor Quality Benchmarking System
  • Smart Decision Making
  • Strategic field plans with a focus performance measurement.
Comprehensive Quality Checks:
  • Quality Approach baked into your project flow.
  • A system that gets the unique quality challenges in all project phases
Constant Improvement Loop
  • Industry crowdsourced improvement model.
  • “White hats” identify constant improvements.
  • Researchers’ data reviews serve as our report card.

Quality Control from a Researchers’ perspective

  • Starts with a strong foundation in Sampling and Root Causes of Quality loss.
  • Incorporates best practices from within MRX and beyond
  • Leverages a blend of expert analysis with AI and Machine Learning to constantly improve.
  • Transparent reporting on findings.

A modern way to protect your data without wasting hundreds of hours a year in manual reviews.

We’ll audit your next project for FREE! Your survey, your vendors, Your new way to verify quality

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

Want to hear more?

Let us show you how to take your quantitative research to a new level.

About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info

hello@opinionroute.com 216-282-0793

Headquarters: Cleveland, OH

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