OpinionRoute Expands Leadership Team, Names Cousineau as COO, Ratcliff as CTrO and Herzak as SVP, Growth


OpinionRoute Expands Leadership Team, Names COO, CTrO and SVP, Growth  

  • Cousineau promoted to Chief Operating Officer (COO). 
  • Herzak hired as SVP, Growth.  
  • Ratcliff appointed as OpinionRoute’s first Chief Trust Officer (CTrO). 
  • These additions position the company for accelerated growth driven by the NavigatOR™, the workflow platform for researchers launched in July 2023.  

Cleveland, OH, USA, January 31, 2024–  OpinionRoute LLC, a leading Market Research Operations company, announces a series of changes to its Executive Team.  Kayla Cousineau has been promoted to Chief Operating Officer. The company also announces the hiring of Mary Herzak as Senior Vice President, Growth. Both Cousineau and Herzak are located in its Cleveland, Ohio Headquarters.  OpinionRoute has also created a new executive role and has appointed Richard Ratcliff as its first Chief Trust Officer.  

Cousineau, who joined OpinionRoute in June 2022, assumes company-wide responsibility for Operations, including product, services, and people. 

“I’m humbled and honored to be promoted to the role of COO at OpinionRoute,” Cousineau remarks.

“We have an unwavering commitment to redefine the norms of MRX and to leave a positive mark of progress that resonates far beyond our own four walls.”  

Herzak joins OpinionRoute from Merative (formerly IBM Watson Health), a Data, Technology and analytics firm focusing on the Healthcare space. She will lead OpinionRoute’s sales organization following the company’s successful 2023 launch of its research operations workflow platform, the NavigatOR™.  

“I’m thrilled to join OpinionRoute as I value places where technology, innovation, and stringent quality standards intersect to create exceptional results,” Herzak said.

“OpinionRoute’s focus on cultivating talent and dedication to its values align perfectly with the industry and my career.” 

Ratcliff previously served as the Chief Product Officer. His new role intensifies the company’s focus on security, quality, and the ethics behind today’s technology usage in survey research.  

“OpinionRoute’s role is to be a true partner for survey researchers who want to level up their quality, modernize processes and value their talent in new ways,” OpinionRoute CEO Terence McCarron said.

“Our leadership structure tells a great story about the value we bring to the industry.”   

About OpinionRoute 

OpinionRoute offers a proprietary technology, the NavigatOR™, that streamlines operations and improves data quality for survey researchers. This technology also drives our survey sampling and data collection services through a first-class services team. Headquartered in Cleveland, Ohio, USA, and Cork, Ireland, we help researchers work better with less effort.  

For more information, please visit  https://www.opinionroute.com/

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