Author: Danielle Chinitz

The Market Research Identity Crisis: Where Does Your Partner Really Fit?

By: Danielle Chinitz SVP, Client Experience The market research industry has operated on a simple three-tier model for decades. End brands—whether tech giants, CPG powerhouses, or healthcare innovators—need to understand their customers, optimize product placement, and identify growth opportunities. They turn to market research agencies and consultancies that digest these business challenges, craft methodologies, design […]

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The Economy’s Mixed Signals — and What They Mean for Research

By: Danielle Chinitz, SVP, Client Experience We’re living in a curious moment: markets are showing strength, while the labor market is signaling caution. The numbers conflict. MRX should take note! The U.S. stock market is experiencing a rotation in 2025, with financials and industrials gaining while tech pulls back. Meanwhile, the U.S. unemployment rate has […]

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A Call for Data-Driven Accountability

By: Danielle Chinitz    The Market Research Industry’s Quality Crisis: A Call for Data-Driven Accountability  The market research industry faces a profound contradiction that threatens its credibility and effectiveness. While researchers universally acknowledge quality as their top priority, the systems and processes to ensure that quality, are alarmingly absent.  The Quality Problem is Real  Recent […]

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