By : Danielle Chinitz SVP, Client Experience I’ve been thinking a lot about what it takes to perform when the stakes are highest — not just in business, but in any high-pressure environment where the margin for error is thin, and the scoreboard doesn’t wait for you to get comfortable. I’ve spent the past few weeks […]
By: Danielle Chinitz SVP, Client Experience On July 4, 2026, America turned 250. Somewhere in that same stretch of history, a quieter tradition took root: asking people what they think. The record traces back to July 24, 1824, when the Harrisburg Pennsylvanian published a straw poll of Pennsylvania voters, taken “without discrimination of parties,” predicting […]
By: Danielle Chinitz SVP, Client Experience For decades, the professional researcher was defined by craft: writing tight questionnaires, structuring scales correctly, managing and weighting quotas, executing clean crosstabs. Precision in survey design was the core competency. The ground has shifted. Research environments are no longer linear. Data flows across platforms. Panels aggregate and fragment simultaneously. […]
By: Danielle Chinitz SVP, Client Experience The market research industry has operated on a simple three-tier model for decades. End brands—whether tech giants, CPG powerhouses, or healthcare innovators—need to understand their customers, optimize product placement, and identify growth opportunities. They turn to market research agencies and consultancies that digest these business challenges, craft methodologies, design […]
By: Danielle Chinitz, SVP, Client Experience We’re living in a curious moment: markets are showing strength, while the labor market is signaling caution. The numbers conflict. MRX should take note! The U.S. stock market is experiencing a rotation in 2025, with financials and industrials gaining while tech pulls back. Meanwhile, the U.S. unemployment rate has […]
By: Danielle Chinitz The Market Research Industry’s Quality Crisis: A Call for Data-Driven Accountability The market research industry faces a profound contradiction that threatens its credibility and effectiveness. While researchers universally acknowledge quality as their top priority, the systems and processes to ensure that quality, are alarmingly absent. The Quality Problem is Real Recent […]
Staying True to your vision can often come with some short-term sacrifice. But, it almost always pays off long-term.
By Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time with longtime friends from the industry. Between all the networking a few core themes emerged […]
By Danielle Chinitz In the world of client experience, the word “fine” is anything but that. Customers today are not merely looking for “fine” experiences; they crave exceptional ones. The era of settling for the bare minimum is long gone. They want to feel special and will focus on services and products that offer that. […]