OpinionRoute Resources

Knowledge, Insights and Perspective for Quality Market Researchers.

The Latest


The Rise of Link Jumpers and Ghost Completes

Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...

man with backpack in a city


Friday Night Backpack

When I take a second to reflect, my career has been filled with great experiences with wildly successful companies. These experiences shaped my professional path and my philosophy on business. It’s also honest for me to acknowledge my commitment to...

Fraud Code Magnifying Glass


Improve Data Quality with Device Person Project Strategy

Data quality isn't something that immediately comes to mind when talking about the housing boom of the 1950s, but when it comes to online survey data collection, there's a definite connection. After World War II, large subdivisions of homes started...

Pexels Pixabay


Online Sample Traffic Jam

If you’re wondering why your online survey sample partner is struggling to complete projects (especially in small geographies), you’re in good company. Currently, the online sample industry is navigating supply crunches that aren’t common for this time of the business...

Light Bulb


Is Sample part of AdTech or Insights?

A participant made an interesting remark made on this week’s ResTech online conference. Paraphrasing, he said that online sample (and the various technologies and companies) are actually a sub-industry under AdTech. As a 20+ year industry vet, I always viewed...

Online Survey


The Human Face of Fraud

Three years ago, I ran an on-site training on the topic of data quality. The room was packed and people were excited to discuss trends. One client in particular asked a lot of questions about how and why fraud happens....

Online Scam


Meet the 8 Fraudsters you Love to Hate

Survey Fraud increase kills researchers time and data quality ‍Online survey fraud and bad data are at an all-time high in the market research industry. To kick off the new year we've created the top reasons you need CleanID, because...



Avoiding False Positives: Survey Data Protection is a Balance

If you’re like me, you’re sick of hearing about the “New Normal” that COVID has inflicted upon us. Some examples are very obvious, while others are not so much. Respondents in survey research are living through subtle changes that impact...



Raising the Bar on ‘Acceptable Loss’ Levels

Over the past decade, countless articles, keynote speeches, and podcasts have highlighted online market research risks. Whether you are reading this as a research agency professional, a panel company (supplier), or an end client, you are likely aware of terms...

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

Want to hear more?

Let us show you how to take your quantitative research to a new level.

About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info

hello@opinionroute.com 216-282-0793

Headquarters: Cleveland, OH

© 2022 OpinionRoute, LLC. | All Rights Reserved.