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Embracing the Alchemy: UX Design’s Role in a Market Research Technology

By Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something.   When I first began my journey...


You Have to Standardize Your Project Processes

How to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen....


Quality Corner | April 2024 | Enhancing the Researcher’s Data Reviews

Researcher Data Review is Vital, and so are deep tech diagnostics.   Researchers need the right tools to complement their expertise during data reviews.   We often get asked some variation of the question, “What can happen to a dataset that I won’t...


Securing the Survey Link  

The Unaddressed Challenge of Survey Link Security By Rich Ratcliff, Chief Trust Officer  Regardless of the industry, the integrity of data collection processes is paramount. The Market Research ecosystem has a unique challenge that has persisted for over a decade:...


The Sample Bubble in the Form of a Conference Recap

By Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time...


How Do You Calculate IR, Again?

It’s Time to Align on a Key Pricing Metric By Terence McCarron  I wrote a blog in 2016 that still rates as one of our most viewed pieces of content every year.  In today’s landscape, this topic is a perfect...


CEO Monthly Reflection | March 2024 | The Overlooked Point in the AI Conversation in MRX

By Terence McCarron  Not sure if you’ve heard, but there’s this thing called Generative AI and it’s going to change everything!   (My sarcasm is thick, as usual.)  By now, our news and LinkedIn feeds are full of stories on AI...

Behind the Headline

Behind the Headline: Fraud Detection Methods

By Terence McCarron  Can Survey Fraud Detection be enhanced by Facial Recognition?  OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND...


Data Quality Should Not Be a Magic Trick

by Rich Ratcliff, Chief Trust Officer In the enchanting world of market research, data quality has often been likened to a mythical creature – elusive, mysterious, and, for some, unbelievable. Well, it's time to dispel the myth with a dose...

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