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CEO Monthly Reflection | August 2024 | When Is the Quality Fight Won?By Terence McCarron I often get asked some variation of this question when it comes to Data Quality: “What can I do to fix the data quality problem for good?” Ever wonder that? Do any of these other thoughts resonate? Everyone...
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Sometimes the Best Deals are the Ones Not SoldBy Danielle Chinitz, SVP of Client Experience Turning to the news, we constantly hear that the US economy is a twister. Globally, things may be even worse. It makes one reach for a bottle of Tums. Things are up, then...
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Re-evaluating Old Norms In An Automated EraBy Terence McCarron Every time I question some long-accepted concept, it tends to spark some Q&A from our clients. Incidence Rate is by far the most popular. I wrote a detailed piece suggesting we revisit assumptions on incidence rate (IR)....
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Navigating Changes in TrackersBy Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike. As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch. What happens when a change...
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Quality Corner | June 2024 | Are your speed checks still catching the bad guys?By Rich Ratcliff With our new release of ResponseID, our in-survey fraud detection technology, we have data to shed light on unseen survey fraud in a way that makes us rethink the usual programmatic survey checks. Over the years, there...
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Embracing the Alchemy: UX Design’s Role in a Market Research TechnologyBy Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something. When I first began my journey...
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You Have to Standardize Your Project ProcessesHow to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen....
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Quality Corner | April 2024 | Enhancing the Researcher’s Data ReviewsResearcher Data Review is Vital, and so are deep tech diagnostics. Researchers need the right tools to complement their expertise during data reviews. We often get asked some variation of the question, “What can happen to a dataset that I won’t...
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Securing the Survey LinkThe Unaddressed Challenge of Survey Link Security By Rich Ratcliff, Chief Trust Officer Regardless of the industry, the integrity of data collection processes is paramount. The Market Research ecosystem has a unique challenge that has persisted for over a decade:...