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Knowledge, Insights and Perspective for Quality Market Researchers.

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Blog

Sometimes the Best Deals are the Ones Not Sold

By Danielle Chinitz, SVP of Client Experience Turning to the news, we constantly hear that the US economy is a twister. Globally, things may be even worse.  It makes one reach for a bottle of Tums.  Things are up, then...

Blog

Navigating Changes in Trackers

By Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike.  As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch.    What happens when a change...

Blog

Embracing the Alchemy: UX Design’s Role in a Market Research Technology

By Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something.   When I first began my journey...

Blog

You Have to Standardize Your Project Processes

How to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen....

Blog

The Sample Bubble in the Form of a Conference Recap

By Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time...

Behind the Headline

Behind the Headline: Fraud Detection Methods

By Terence McCarron  Can Survey Fraud Detection be enhanced by Facial Recognition?  OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND...

Blog

Working Harder to Earn the Trust of MRX

by Rich Ratcliff At OpinionRoute, we've always embraced innovation, striving to provide state-of-the-art solutions in the ever-evolving world of market research. Today, I’m thrilled to share a significant step that underscores our unwavering commitment to integrity, data quality, and customer...

Blog

Fine is a CX 4-Letter F-Bomb

By Danielle Chinitz In the world of client experience, the word "fine" is anything but that.  Customers today are not merely looking for “fine” experiences; they crave exceptional ones. The era of settling for the bare minimum is long gone....

Behind the Headline

Quality Corner: October 2023

OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should...

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