Blog
Taking My Talents (back) to Cleveland, Part 2How I Jumped Into the New by Kayla Cousineau, SVP Operations As with any new job transition, there is a learning curve and it is steeper when you change industries. Knowing what to learn, how you best retain knowledge and...
Blog
Taking My Talents (back) to Clevelandby Kayla Cousineau, SVP Operations The Other Side of an Industry Change After spending the last 15 years in health care, I moved to market research last summer. It was a total shift that I would not have predicted a...
Blog
Monthly Reflection July 2023: How It All Came TogetherWith all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED...
Blog
Passion finds its team with time…By Rich Ratcliff, Chief Product Officer In every career, there are defining moments that shape the journey for that professional. For me, one such moment occurred in 2016 when I faced a pivotal decision as President of an agency. At...
Blog
The Reason Why Businesses Aren’t Losing Billions on Fraudulent MR DataIn early May, an article circulated with a claim that was primed for the social media rounds. In short, it argued that businesses and investors are losing Billions to Fraudulent Market Research Data. But is that actually the case? If...
Behind the Headline
Behind the Headline: Ghost Completes and Who They HurtOpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: “Forsta and Cint Link to Eliminate Ghost-Completes” Forsta recently pre-announced a “First of its...
Blog
CEO Monthly Reflection June’23Last week, Greenbook hosted the IIEX Conference in Austin. I remember this conference well from a dozen years ago or so as it was dominated by all kinds of predictions surrounding Mobile. Back then, the presentations highlighted mobile applications, consumer...
Blog
CEO Monthly Reflection April ’23Recently, the Greenbook Blog Industry Trends report came out and included a particular finding that will resonate with most Market Research/Insights Professionals. Here’s what it said under the heading of “A Day in the Life”: “Many assumed the promise of...
Blog
CEO Monthly Reflection March ’23Since 2020, the awareness of Fraud’s prevalence in Survey Research has exploded. This is highlighted by the announcement this month of a multi-association effort around helping Researchers & brands tackle this rising issue. While the awareness of the issue is...