Behind the Headline
Quality Corner: October 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should...
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Monthly Reflection October 2023: Things are Getting BetterIf my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel...
Behind the Headline
Quality Corner: August 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic...
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Monthly Reflection August 2023: Too Big to Fail?Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers...
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Monthly Reflection July 2023: How It All Came TogetherWith all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED...
Behind the Headline
Behind the Headline: Ghost Completes and Who They HurtOpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: “Forsta and Cint Link to Eliminate Ghost-Completes” Forsta recently pre-announced a “First of its...
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CEO Monthly Reflection June’23Last week, Greenbook hosted the IIEX Conference in Austin. I remember this conference well from a dozen years ago or so as it was dominated by all kinds of predictions surrounding Mobile. Back then, the presentations highlighted mobile applications, consumer...
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CEO Monthly Reflection April ’23Recently, the Greenbook Blog Industry Trends report came out and included a particular finding that will resonate with most Market Research/Insights Professionals. Here’s what it said under the heading of “A Day in the Life”: “Many assumed the promise of...
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“Device Fingerprinting” is Deadby Rich Ratcliff, Chief Product Officer Device Fingerprinting is an ineffective concept and latent terminology in 2023. Ok, there I said it, the approach that was created 12 years ago for the market research industry is latent, shocker right? Fraud...