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Insights

The Problem with Blaming the Survey for Poor Data Quality

My morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...

Q4 Online Survey Survival Guide

Insights

Don’t Just Survive Q4 – Thrive!

While it may sound ominous to use 'survival' when talking about Q4, it's not a stretch to say that the last three months of the year are truly unique in their demands and challenges. That's why we've compiled a resource...

Shopping Graph

Insights

Consumers Predict Behaviors for 2021

The latest wave of our ongoing study with AMC Global was released today. Study respondents predicted behaviors for 2021, indicating increases in supporting small and local businesses in the coming year, plans to eat healthier, and increasing meals prepared at home....

In Person Movies

Insights

In-Person Movies Hit Hard During Pandemic

The 23rd wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The consumer behavior research showed that...

Thanksgiving

Insights

Thanksgiving plans in the United States

More people will be staying home with small family groups and projecting a slight decrease in food and beverage consumption The 21st wave of our ongoing study with AMC Global was released today. This current wave looked specifically at consumers’ projected...

Black Friday Shopping 2020

Insights

Holiday Online Shopping & Black Friday Trends

The 22nd wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The consumer behavior research showed that...

School Year

Insights

Parental Sentiments about Current School Year are Shifting

Following up on our August back to school study, we asked parents with children entering K-12th grade this year about their current concerns and feelings about school, how school is being taught and their food shopping behavior. This is the...

2019 Halloween Purchases

Insights

Drastic drops in 2020 Halloween activities

The eighteenth wave of our study with AMC Global was released today. The research focused on Americans’ anticipated behaviors regarding the upcoming Halloween holiday. Consumers predict that in-person activities, such as handing out candy and trick-or-treating, will be down this...

2020 Summer Travel

Insights

Travel Behaviors, Predictions and Concerns During COVID-19

The seventeenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research focused on Americans’ travel...

Insights & News

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