Blog
The Sample Bubble in the Form of a Conference RecapBy Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time...
Behind the Headline
Behind the Headline: Fraud Detection MethodsBy Terence McCarron Can Survey Fraud Detection be enhanced by Facial Recognition? OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND...
Blog
Language Matters | Online Sample Word SaladBy Terence McCarron Have you recently read the websites of some of the biggest sample firms? I’m a 25-year veteran of the sample space. I know the ins and outs of the business at a very deep level. Yet, sometimes...
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Why and How to Blend Sample Sourcing in Your Online SurveyBy Meghan Ellrich When writing a research paper, an author likely would not rely on one source for all the data. At OpinionRoute, we believe in this principle for online research. Every field plan we create is custom and includes...
Behind the Headline
Quality Corner: October 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should...
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Monthly Reflection October 2023: Things are Getting BetterIf my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel...
Behind the Headline
Quality Corner: August 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic...
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Monthly Reflection August 2023: Too Big to Fail?Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers...
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Monthly Reflection July 2023: How It All Came TogetherWith all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED...