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How Do You Calculate IR, Again?

It’s Time to Align on a Key Pricing Metric By Terence McCarron  I wrote a blog in 2016 that still rates as one of our most viewed pieces of content every year.  In today’s landscape, this topic is a perfect...

Contrasting visualization of market research evolution: Left side depicts traditional methods with in-person discussions and paper surveys, while right side shows modern techniques with digital data analytics and social media sampling. Central transition illustrates shift from paper to digital, symbolizing industry's technological advancement.


Language Matters | Online Sample Word Salad 

By Terence McCarron  Have you recently read the websites of some of the biggest sample firms?  I’m a 25-year veteran of the sample space. I know the ins and outs of the business at a very deep level.  Yet, sometimes...


Fine is a CX 4-Letter F-Bomb

By Danielle Chinitz In the world of client experience, the word "fine" is anything but that.  Customers today are not merely looking for “fine” experiences; they crave exceptional ones. The era of settling for the bare minimum is long gone....


Why and How to Blend Sample Sourcing in Your Online Survey

By Meghan Ellrich When writing a research paper, an author likely would not rely on one source for all the data. At OpinionRoute, we believe in this principle for online research.  Every field plan we create is custom and includes...

5 Part Series

What is Data Quality and how can I improve it?

In Market Research, Data Quality is assumed table-stakes.  But, the reality is that today it’s more difficult to achieve than ever.  Marketing, insights and market research Pros may be spending millions of dollars on useless results that ultimately mislead clients...

5 Part Series

Topic 2: Survey Fraud is a Factor to Manage

This is part 2 of the "What is Data Quality?" series. Click here to read part 1: https://www.opinionroute.com/dataquality/what-is-data-quality-and-how-can-i-improve-it/ The survey sampling ecosystem has become highly automated in recent years.  Yesterday’s norms of deep validation, ongoing community management and responsive survey...

5 Part Series

Topic 3: How to Measure Data Quality

This is part 3 of the "What is Data Quality?" series. Click here to read part 2: https://www.opinionroute.com/blog/topic-2-survey-fraud-is-a-factor-to-manage/ Too often, in market Research sample, purchase decisions are made based on qualitative factors- convenience, vendor brand identity, historical experiences, etc.  But...

5 Part Series

Topic 4: Professional Experience

This is part 4 of the "What is Data Quality?" series. Click here to read part 3: https://www.opinionroute.com/blog/topic-3-how-to-measure-data-quality/ No matter how systematized you get with a data quality strategy and great tech tools, you still need expertise and informed judgment...

Calculate Incidence Rates


How Do You Calculate Incidence Rate?

At the start of my career in Market Research, I was put through a relative sampling boot camp before touching a project or interacting with clients.  Some (cough cough) years later, I'm still drawing on nuggets of gold from that...

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