5 Part Series
What is Data Quality and how can I improve it?In Market Research, Data Quality is assumed table-stakes. But, the reality is that today it’s more difficult to achieve than ever. Marketing, insights and market research Pros may be spending millions of dollars on useless results that ultimately mislead clients...
5 Part Series
Topic 2: Survey Fraud is a Factor to ManageThe survey sampling ecosystem has become highly automated in recent years. Yesterday’s norms of deep validation, ongoing community management and responsive survey takers are long gone. Those methods have been replaced with programmatic engines, reverse auctions, and flawed feasibility assessments. ...
5 Part Series
Topic 3: How to Measure Data QualityToo often, in market Research sample, purchase decisions are made based on qualitative factors- convenience, vendor brand identity, historical experiences, etc. But if you want to be serious about consistent data quality, then, to quote John Doerr’s book, you MUST...
5 Part Series
Topic 4: Professional ExperienceNo matter how systematized you get with a data quality strategy and great tech tools, you still need expertise and informed judgment as a precursor to “cleaning” any data set. We are proud of the array of talent that we...