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5 Part Series

What is Data Quality and how can I improve it?

In Market Research, Data Quality is assumed table-stakes.  But, the reality is that today it’s more difficult to achieve than ever.  Marketing, insights and market research Pros may be spending millions of dollars on useless results that ultimately mislead clients...

5 Part Series

Topic 2: Survey Fraud is a Factor to Manage

This is part 2 of the "What is Data Quality?" series. Click here to read part 1: https://www.opinionroute.com/dataquality/what-is-data-quality-and-how-can-i-improve-it/ The survey sampling ecosystem has become highly automated in recent years.  Yesterday’s norms of deep validation, ongoing community management and responsive survey...

5 Part Series

Topic 3: How to Measure Data Quality

This is part 3 of the "What is Data Quality?" series. Click here to read part 2: https://www.opinionroute.com/blog/topic-2-survey-fraud-is-a-factor-to-manage/ Too often, in market Research sample, purchase decisions are made based on qualitative factors- convenience, vendor brand identity, historical experiences, etc.  But...

5 Part Series

Topic 4: Professional Experience

This is part 4 of the "What is Data Quality?" series. Click here to read part 3: https://www.opinionroute.com/blog/topic-3-how-to-measure-data-quality/ No matter how systematized you get with a data quality strategy and great tech tools, you still need expertise and informed judgment...

Calculate Incidence Rates


How Do You Calculate Incidence Rate?

At the start of my career in Market Research, I was put through a relative sampling boot camp before touching a project or interacting with clients.  Some (cough cough) years later, I'm still drawing on nuggets of gold from that...

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