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Monthly Reflection August 2023: Too Big to Fail?

Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt?  Is that even possible?  Turns out many researchers...


Monthly Reflection July 2023: How It All Came Together

With all of our team success over the years, I have officially reached the point where I often am asked about the origin story.  Why did I start OpinionRoute? The original inspiration was kind of a vague notion.  I LOVED...


CEO Monthly Reflection June’23

Last week, Greenbook hosted the IIEX Conference in Austin. I remember this conference well from a dozen years ago or so as it was dominated by all kinds of predictions surrounding Mobile. Back then, the presentations highlighted mobile applications, consumer...


CEO Monthly Reflection April ’23

Recently, the Greenbook Blog Industry Trends report came out and included a particular finding that will resonate with most Market Research/Insights Professionals. Here’s what it said under the heading of “A Day in the Life”: “Many assumed the promise of...


CEO Monthly Reflection March ’23

Since 2020, the awareness of Fraud’s prevalence in Survey Research has exploded. This is highlighted by the announcement this month of a multi-association effort around helping Researchers & brands tackle this rising issue. While the awareness of the issue is...


CEO Monthly Reflection Feb ’23

Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt "knowledge" work....

man with backpack in a city


Friday Night Backpack

My career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...

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