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Brookmark Research Taps OpinionRoute as Fraud Prevention Technology Partner 

OpinionRoute LLC, a Market Research workflow technology and services company, announces that Brookmark Research, a data-driven consultancy firm, has chosen the CleanID technology as its exclusive survey fraud prevention and deduplication solution. Brookmark will implement the CleanID technology across all surveys beginning early 2022.   “We ran a year-long parallel test to assess which fraud solution would best […]

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CEO Monthly Reflection Feb ’23

Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt "knowledge" work....

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Friday Night Backpack

My career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...

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