By Meghan Ellrich When writing a research paper, an author likely would not rely on one source for all the data. At OpinionRoute, we believe in this principle for online research. Every field plan we create is custom and includes blending vendors. There are two main reasons we believe blending is the best approach. Let’s […]
Excel Data Conversion Issue in Research
by Terence McCarron 2023 has been a disjointed year for our industry, to put it kindly. Many of us will be glad to see it go and welcome a clean slate that any new year provides. Many MRX firms will begin 2024 with leaner operations and a keen focus on executing growth plans to help […]
by Kayla Cousineau Today, I can Google the patient ratings of my new pulmonologist and also read sight-seeing reviews before planning a family vacation. However, there is no kind of ratings system of any shape for market researchers to make more informed procurement choices—and they deserve one. Like my past experience in healthcare, Quality is […]
by Terence McCarron 2023 has been a disjointed year for our industry, to put it kindly. Many of us will be glad to see it go and welcome a clean slate that any new year provides. Many MRX firms will begin 2024 with leaner operations and a keen focus on executing growth plans to help […]
by Terence McCarron To keep online survey data trustworthy, the core task on our collective plate is to separate genuine human answers from fake or fraudulent ones as efficiently and accurately as possible. CleanID™, our proprietary fraud and duplication mitigation system, helps us do that by using clear rules and details, then showing our customers […]
OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should accumulate. Number of Good, Clean Completes divided by Number of pre-cleaned total completes. Final n/ […]
If my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel the fear. Fortunately, I believe this moment is simply a lagging indicator of the data […]
by Kayla Cousineau, SVP Operations Kayla Joined the MRX industry and OpinionRoute in June 2022. Since then, she has written periodic reflections on her transition into our space, and the parallels with her past industry, Healthcare. Market research is not immune to the labor disruption that we have faced since 2020. Significant amounts of knowledge […]
OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic & only 34% of the fraud. By analyzing a block of 100 million transactions this […]
Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers think it is. In this Month’s reflection blog, I’ll dig into the circumstances driving this […]
How I Jumped Into the New by Kayla Cousineau, SVP Operations As with any new job transition, there is a learning curve and it is steeper when you change industries. Knowing what to learn, how you best retain knowledge and where your gaps are is key to onboarding. In other words, one’s success requires a […]