by Kayla Cousineau, SVP Operations The Other Side of an Industry Change After spending the last 15 years in health care, I moved to market research last summer. It was a total shift that I would not have predicted a few years ago. Since I passed my first anniversary, I’m in a reflection sort of […]
With all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED all the new tech that my past employers built. But it became clear to me […]
FOR IMMEDIATE RELEASE OpinionRoute Modernizes Market Research with the Launch of NavigatOR, a Groundbreaking Survey Operations Workflow Platform Cleveland, OH, July 12, 2023 – OpinionRoute, a leading online Survey Operations company supporting Market Research Firms, is thrilled to announce the launch of NavigatOR, a game-changing enterprise-level workflow platform designed to transform the way survey researchers […]
By Rich Ratcliff, Chief Product Officer In every career, there are defining moments that shape the journey for that professional. For me, one such moment occurred in 2016 when I faced a pivotal decision as President of an agency. At the same time, our internal software project ignited a deep passion within me, pushing me […]
In early May, an article circulated with a claim that was primed for the social media rounds. In short, it argued that businesses and investors are losing Billions to Fraudulent Market Research Data. But is that actually the case? If you are a brand leader who has started getting very worried recently about fraud, I’m […]
OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: “Forsta and Cint Link to Eliminate Ghost-Completes” Forsta recently pre-announced a “First of its kind” approach to “Eradicating Ghost Completes”. Essentially they are announcing that in a month or […]
Last week, Greenbook hosted the IIEX Conference in Austin. I remember this conference well from a dozen years ago or so as it was dominated by all kinds of predictions surrounding Mobile. Back then, the presentations highlighted mobile applications, consumer adoption of smartphones and emerging market expansion. A few predictions from that show really held […]
Recently, the Greenbook Blog Industry Trends report came out and included a particular finding that will resonate with most Market Research/Insights Professionals. Here’s what it said under the heading of “A Day in the Life”: “Many assumed the promise of technology was to free up researchers from operational and administrative tasks in order to focus […]
by Rich Ratcliff, Chief Product Officer Device Fingerprinting is an ineffective concept and latent terminology in 2023. Ok, there I said it, the approach that was created 12 years ago for the market research industry is latent, shocker right? Fraud is defined as the wrongful or criminal deception intended to result in financial gain. It’s […]
Since 2020, the awareness of Fraud’s prevalence in Survey Research has exploded. This is highlighted by the announcement this month of a multi-association effort around helping Researchers & brands tackle this rising issue. While the awareness of the issue is a nice progression, the pendulum may have swung too far to the fear side. I […]
Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt “knowledge” work. This disruption argument, often from “Future of Work” aficionados, creates anxiety for Market Researchers. But […]
One of the coolest elements of the Tech expansion in Market Research over the last decade has been how it dramatically increased accessibility to data collection and the industry overall. However, there’s been an underlying question that has been under-debated in my opinion. Can you truly mirror what a Market Research firm does as a […]