By: Terence McCarron, CEO & Founder Today, on projects across the industry, researchers will discover bad data during manual review. They will escalate it to their account teams. Their sample vendors will probably get defensive instinctively. Everyone will start debating what happened, who missed it, and who is responsible for fixing it. More than a […]
By: Terence McCarron, CEO & Founder Ask an AI search engine how to prevent survey fraud, and you’ll get a predictable answer: a ranked list of available tools. Makes it sound so simple, really. Plug this in, check the fraud box! Move on to the next initiative. It’s a reasonable starting point: invest in some […]
By: Terence McCarron, CEO & Founder Early this month, we held a company meeting to talk about Synthetic Sample. It was time. We covered what “synthetic” means, how it’s built, what it needs, where it fits, along with different application use cases. Then, we had a candid conversation around where and if it fits in OpinionRoute’s […]
By: Terence McCarron, CEO & Founder As you can see from our newsletter and website, we upgraded our look and feel at OpinionRoute. It was a bit overdue, but we love how the new look emphasizes our evolution. Behind the scenes, our story evolved rapidly since we launched the Navigator to the industry in late […]
FOR IMMEDIATE RELEASE OpinionRoute Achieves ISO/IEC 27001 Certification and SOC 2 Type II Attestation, Strengthening Security for Global Research Workflows and Data Collection Cleveland, OH — December 16, 2025 — OpinionRoute announced today it has achieved ISO/IEC 27001 certification and SOC 2 Type II attestation, two globally recognized validations of the company’s information security management system […]
By: Terence McCarron, CEO & Founder The sample business isn’t what it used to be. Shareholders know this. When you think about it, the surprise fades away. From a consumer standpoint, there is so much “AI slop” dominating the internet that real people are hyper-skeptical of every offer they see, including “Get Paid for Your Opinions”. […]
By: Terence McCarron, CEO & Founder Recently on a LinkedIn post, a long-time industry colleague commented that I was overcomplicating the quality issue, arguing it all comes down to one root cause: “CPI Compression.” This is a common argument I’ve heard from many industry leaders over the years, mostly on the sample side of the […]
Seasoned Market Research leader joins to expand OpinionRoute’s client services and vendor programs FOR IMMEDIATE RELEASE October 28, 2025 — Cleveland OH – OpinionRoute, a leading technology and sample services company serving the Market Research industry, today announced the appointment of Yanawan Hurlbut as Vice President of Operations. In this role, Hurlbut will lead OpinionRoute’s […]
Integration advances full-service offering with expanded workflow features and survey programming capabilities. FOR IMMEDIATE RELEASE September 18, 2025- Cleveland, OH – OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the advanced survey programming technology acquired in early 2025. This milestone brings together creative programming with […]
By: Terence McCarron Recently, a podcast interviewer (an MRX outsider) told me that the content coming from our industry screams “FEAR”. I found this interesting, but also concerning. It does feel like there’s a trust bubble that burst lately, doesn’t it? Particularly relevant when we think about sample vendors and data quality. Many MRXers are thinking twice […]
By: Terence McCarron, CEO & Founder Throughout the 2020s, a huge buzzword in MRX has been “Empathy”. It has actually become a rallying cry for how to discuss what our industry delivers. It really does seem to add value everywhere in a human-centric discipline. This mantra suited us as individuals quite well too. In my LinkedIn […]
In OpinionRoute’s 12 years of building a better way to work for MRAs, our key to success is attention to the details that demand effort and energy for our clients. We focus on the way things get done in the small parts. We call these things microprocesses. These microprocesses are essential to project success, but […]