OpinionRoute Knowledge Center

Knowledge, Insights and Perspective for Quality Market Researchers.

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The Problem with Blaming the Survey for Poor Data Quality

My morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...


How To Thrive With an In-Person Team

Eight years ago, I started OpinionRoute almost as a zig to my industry's zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we...

Terence McCarron

Company News

Terence McCarron is interviewed by ClevelandTECH

Name: Terence McCarronCurrent Job: CEO & Founder, OpinionRouteFavorite restaurant in town? Pier W in LakewoodFavorite thing about Cleveland? Sunsets over Lake Erie Q: Terence, you spent your whole life in the market research industry (or as now they call it...

Summer Quote


Podcast, Growing Your Business By Networking with Terence McCarron

Terence McCarron is the CEO & Founder of OpinionRoute LLC, a technology and services company that provides accurate data from real people to inform marketing decisions. Originally from the East Coast, Terence relocated his family of 6 to Cleveland in...

Terence Photo


Personal View: ‘Why Cleveland?’ Entrepreneur found moving here made sense

The year 2012 turned out to be pivotal in my life. Without much intention, 2012 became a time of recalibration of my life at a point when things were really good. My career had been thriving for years in the...

Insights & News

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