By: Terence McCarron CEO Reflection July 2025: Warning Shots Fired for Market Research Agencies Ever hear of Andreessen Horowitz (A16z)? They are a massive Venture Capital firm with an estimated $45bn in assets under management. In the last month, they publicly declared war on the traditional Market Research Industry. In a recent series of […]
By Terence McCarron In 1999, a couple of teenagers launched a service called Napster where people could share .mp3 (music) files between their computers and a friend’s for free. After Napster launched, millions of consumers, basically overnight, stopped buying CDs and albums and started downloading what their friends had already purchased. Watching sales tank overnight, […]
By: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: My phone has been on fire ever since, only resting during the Easter weekend. Through many hours of conversations, people are asking a few common questions related to the indictment news: First, let me just say that this […]
By: Terence McCarron It’s more than a little weird to be on this side of M&A news. For years, I’ve blogged after major deals were announced in our industry. My focus was to help Market Researchers answer the question “what does this mean for me?” As you likely know by now, OpinionRoute acquired Jibunu. After […]
by Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Exchanges solved for the project-level impact of many of these issues. But would MR companies adopt […]
OpinionRoute acquires Jibunu to redefine Market Research operations excellence.
Stein named SVP, Client Development
By Terence McCarron Our industry loves debating fraud prevention techniques. Commonly, these debates happen with little data, but lots of opinions. Because of vendor frustration, researchers have grown more vocal in sounding the alarm bells. Meanwhile, those vendors push back on common data cleaning techniques by leveraging “tech-talk” to sow confusion. These opposing forces have […]
Cleveland, OH, September 17, 2024 – OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers […]
By Terence McCarron I often get asked some variation of this question when it comes to Data Quality: “What can I do to fix the data quality problem for good?” Ever wonder that? Do any of these other thoughts resonate? These are all fair and reasonable thoughts/questions. Here’s a construct I tend to use to put […]
By Terence McCarron Every time I question some long-accepted concept, it tends to spark some Q&A from our clients. Incidence Rate is by far the most popular. I wrote a detailed piece suggesting we revisit assumptions on incidence rate (IR). It sparked a debate on LinkedIn about whether this was semantics. I can tell you […]
By Terence McCarron, CEO It’s been a manic June for us. Some days it feels like the momentum is going to only accelerate. OpinionRoute is setting a new company record for monthly revenue. Simultaneously, our leadership team is adopting a fresh style of collaboration and mutual accountability. We are onboarding new teammates. Our teams are […]