Researcher Data Review is Vital, and so are deep tech diagnostics. Researchers need the right tools to complement their expertise during data reviews. We often get asked some variation of the question, “What can happen to a dataset that I won’t catch in my manual cleaning?” We figured we’d answer that for you with some real project results. […]
By Terence McCarron This month, I completed an intense week of “educational programming” geared toward owners of successful businesses this month who are experiencing rapid growth. It was a mini-growth MBA and challenged me so much about how I got to this juncture with OpinionRoute and whether that process will serve me the same way […]
It’s Time to Align on a Key Pricing Metric By Terence McCarron I wrote a blog in 2016 that still rates as one of our most viewed pieces of content every year. In today’s landscape, this topic is a perfect example of a core thesis behind OpinionRoute’s purpose: Researchers and their sample vendors are not […]
By Terence McCarron Not sure if you’ve heard, but there’s this thing called Generative AI and it’s going to change everything! (My sarcasm is thick, as usual.) By now, our news and LinkedIn feeds are full of stories on AI advances and the potential it presents to the world. One of my favorite podcasts had […]
By Terence McCarron Can Survey Fraud Detection be enhanced by Facial Recognition? OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND REALEYES PARTNER ON ANTI-SURVEY FRAUD TOOL Kantar recently announced a new partnership to “Fix survey […]
By Terence McCarron I am pretty sentimental this week. My daughter Elizabeth completed her 8th-grade basketball season last Sunday. As the final buzzer sounded, my 9-year career as her coach ended. I’ll miss those hours just being with her on the court. But I am eternally grateful for the relationship we forged all those winter […]
By Terence McCarron Have you recently read the websites of some of the biggest sample firms? I’m a 25-year veteran of the sample space. I know the ins and outs of the business at a very deep level. Yet, sometimes even I struggle to understand what they’re saying. It seems to have affected most sample […]
FOR IMMEDIATE RELEASE OpinionRoute Expands Leadership Team, Names COO, CTrO and SVP, Growth Cleveland, OH, USA, January 31, 2024– OpinionRoute LLC, a leading Market Research Operations company, announces a series of changes to its Executive Team. Kayla Cousineau has been promoted to Chief Operating Officer. The company also announces the hiring of Mary Herzak as Senior Vice […]
by Terence McCarron 2023 has been a disjointed year for our industry, to put it kindly. Many of us will be glad to see it go and welcome a clean slate that any new year provides. Many MRX firms will begin 2024 with leaner operations and a keen focus on executing growth plans to help […]
by Terence McCarron 2023 has been a disjointed year for our industry, to put it kindly. Many of us will be glad to see it go and welcome a clean slate that any new year provides. Many MRX firms will begin 2024 with leaner operations and a keen focus on executing growth plans to help […]
by Terence McCarron To keep online survey data trustworthy, the core task on our collective plate is to separate genuine human answers from fake or fraudulent ones as efficiently and accurately as possible. CleanID™, our proprietary fraud and duplication mitigation system, helps us do that by using clear rules and details, then showing our customers […]
OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should accumulate. Number of Good, Clean Completes divided by Number of pre-cleaned total completes. Final n/ […]