OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should accumulate. Number of Good, Clean Completes divided by Number of pre-cleaned total completes. Final n/ […]
If my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel the fear. Fortunately, I believe this moment is simply a lagging indicator of the data […]
by Kayla Cousineau, SVP Operations Kayla Joined the MRX industry and OpinionRoute in June 2022. Since then, she has written periodic reflections on her transition into our space, and the parallels with her past industry, Healthcare. Market research is not immune to the labor disruption that we have faced since 2020. Significant amounts of knowledge […]
OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic & only 34% of the fraud. By analyzing a block of 100 million transactions this […]
Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers think it is. In this Month’s reflection blog, I’ll dig into the circumstances driving this […]
How I Jumped Into the New by Kayla Cousineau, SVP Operations As with any new job transition, there is a learning curve and it is steeper when you change industries. Knowing what to learn, how you best retain knowledge and where your gaps are is key to onboarding. In other words, one’s success requires a […]
by Kayla Cousineau, SVP Operations The Other Side of an Industry Change After spending the last 15 years in health care, I moved to market research last summer. It was a total shift that I would not have predicted a few years ago. Since I passed my first anniversary, I’m in a reflection sort of […]
With all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED all the new tech that my past employers built. But it became clear to me […]
FOR IMMEDIATE RELEASE OpinionRoute Modernizes Market Research with the Launch of NavigatOR, a Groundbreaking Survey Operations Workflow Platform Cleveland, OH, July 12, 2023 – OpinionRoute, a leading online Survey Operations company supporting Market Research Firms, is thrilled to announce the launch of NavigatOR, a game-changing enterprise-level workflow platform designed to transform the way survey researchers […]
By Rich Ratcliff, Chief Product Officer In every career, there are defining moments that shape the journey for that professional. For me, one such moment occurred in 2016 when I faced a pivotal decision as President of an agency. At the same time, our internal software project ignited a deep passion within me, pushing me […]
In early May, an article circulated with a claim that was primed for the social media rounds. In short, it argued that businesses and investors are losing Billions to Fraudulent Market Research Data. But is that actually the case? If you are a brand leader who has started getting very worried recently about fraud, I’m […]
OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: “Forsta and Cint Link to Eliminate Ghost-Completes” Forsta recently pre-announced a “First of its kind” approach to “Eradicating Ghost Completes”. Essentially they are announcing that in a month or […]