By Rich Ratcliff, Chief Product Officer
In every career, there are defining moments that shape the journey for that professional. For me, one such moment occurred in 2016 when I faced a pivotal decision as President of an agency. At the same time, our internal software project ignited a deep passion within me, pushing me to reimagine our industry’s operations.
This realization was triggered by a significant $240k fraud case that unfolded under my leadership, shaking the very core of our agency. We’ve all had those days and weeks, but I surely wasn’t going to let this earthquake go unanswered. Alongside this turmoil, we were experiencing remarkable growth in our full-service offerings. Despite our success, I couldn’t ignore the need for industry-wide change.
The loss of a research project due to fraudulent activity pushed me to examine the flaws within our industry with a newfound perspective. After a bit of a ‘Jerry McGuire’ moment, I furiously documented my thoughts and conclusions, realizing that two critical aspects of our industry required attention: combating fraud and improving the effectiveness of the insights process.
For close to 3 years, I couldn’t act on what I knew was my next chapter until 2019 when I met Terence McCarron and his vision for OpinionRoute. This encounter marked the beginning of this new chapter, I was ready and it was time. While my passion for fraud mitigation continued, my focus also shifted towards improving the quality of life for operations personnel.
With the support of a dedicated team and client base, we are on the verge of launching Navigator, a platform that aligns with our shared vision. The journey has been filled with remarkable achievements, surpassing all expectations and redefining what I once believed was possible.
Through this transformative path, I have come to recognize two fundamental truths: passion finds a team if you let it and this industry has such a desire to answer to ‘it can be better’.
Representing a company that places quality at the forefront fills me with pride. We channel our energy into enhancing processes and elevating the industry. This ongoing chapter is far from over, and I am excited to share its rhythm with those who believe in challenging the status quo.
If you find yourself at a similar crossroads, remember to think big and find a team that shares your audacity. Together, we can make a lasting impact and reshape the industry into a source of fulfillment for all who choose to work within it.