Being Right vs. Getting It Right By: Rich Ratcliff, Chief Trust Officer A few months ago, I was walking a Whitehat team member through how we evaluate respondent risk. I was confident. We had signals. We had calibration. I was, in my head, being right. He let me finish, then said, “Did you know that […]
Your Survey Engine Has No Idea What’s Happening Inside the Survey Other Than the Answers. By: Rich Ratcliff, Chief Trust Officer I was speaking with a member of our Whitehat team, and I asked them a simple question: “Do you know when you’re being watched inside a survey?“ Without hesitation, “yes”. Then they told me […]
Three Small Survey Tweaks That Flush Out Fraud By: Rich Ratclif, CTrO If you’ve followed this series, you know the premise: I listen to how fraudsters beat surveys, then turn those tricks into defenses. This time I’m going inside the survey, focusing on small tweaks, rather than big redesigns. The goal is to quietly make […]
By: Rich Ratcliff, CTrO “Did you know that cheap proxies rotate or drop without warning?” That was the moment our Whitehat stopped me mid-conversation…again. And just like that, my jaw hit the floor. It was so obvious, why hasn’t the industry thought of this? We never take anything on faith here, so of course we […]
The Tracker Loophole By: Rich Ratcliff, CTrO “Old Tracker Links Are the Gift That Keeps on Giving.” ~Every Fraudster Here’s a fresh recommendation that came out of a recent Whitehat conversation. It’s one you can act on right now, without any new tech, dev time, or operational overhaul. Some of the most damaging fraud isn’t […]
By: Rich Ratcliff, CTrO Teaser: Fraudsters know exactly where your weak spots are. In this series, I’ll show you what they look for — and what you can do about it. About the Series Recommendations from a Fraudster is a new idea we’ve had. Our goal is to share specific, real-world tactics that fraudsters use […]
By Rich Ratcliff, CTrO In today’s “want it all now” environment, simplicity and precision drive the greatest value. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”.- Steve Jobs […]
By Rich Ratcliff With our new release of ResponseID, our in-survey fraud detection technology, we have data to shed light on unseen survey fraud in a way that makes us rethink the usual programmatic survey checks. Over the years, there have been evolutionary moments when the research process and how we protect it have changed. […]
The Unaddressed Challenge of Survey Link Security By Rich Ratcliff, Chief Trust Officer Regardless of the industry, the integrity of data collection processes is paramount. The Market Research ecosystem has a unique challenge that has persisted for over a decade: our vulnerability to transparent and open survey link processing. As technology and fraud methods have […]
by Rich Ratcliff, Chief Trust Officer In the enchanting world of market research, data quality has often been likened to a mythical creature – elusive, mysterious, and, for some, unbelievable. Well, it’s time to dispel the myth with a dose of reality. The MRX Illusionist Act Picture this: a magician, his cape sweeping behind him, […]
Embracing a new meeting philosophy and the NOMO mindset in market research, we’ve streamlined internal processes and data curation with our upgraded NavigatOR platform. Discover how focusing on what truly matters can liberate us from data overload and enhance operational efficiency.
by Rich Ratcliff At OpinionRoute, we’ve always embraced innovation, striving to provide state-of-the-art solutions in the ever-evolving world of market research. Today, I’m thrilled to share a significant step that underscores our unwavering commitment to integrity, data quality, and customer trust. We are introducing a pivotal role within our leadership team: the Chief Trust Officer […]