Cleveland, OH, September 17, 2024 – OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers […]
By Terence McCarron I often get asked some variation of this question when it comes to Data Quality: “What can I do to fix the data quality problem for good?” Ever wonder that? Do any of these other thoughts resonate? These are all fair and reasonable thoughts/questions. Here’s a construct I tend to use to put […]
Staying True to your vision can often come with some short-term sacrifice. But, it almost always pays off long-term.
By Terence McCarron Every time I question some long-accepted concept, it tends to spark some Q&A from our clients. Incidence Rate is by far the most popular. I wrote a detailed piece suggesting we revisit assumptions on incidence rate (IR). It sparked a debate on LinkedIn about whether this was semantics. I can tell you […]
By Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike. As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch. What happens when a change is forced by the business environment? What then? This isn’t theoretical. We are living in […]
By Terence McCarron, CEO It’s been a manic June for us. Some days it feels like the momentum is going to only accelerate. OpinionRoute is setting a new company record for monthly revenue. Simultaneously, our leadership team is adopting a fresh style of collaboration and mutual accountability. We are onboarding new teammates. Our teams are […]
By Rich Ratcliff With our new release of ResponseID, our in-survey fraud detection technology, we have data to shed light on unseen survey fraud in a way that makes us rethink the usual programmatic survey checks. Over the years, there have been evolutionary moments when the research process and how we protect it have changed. […]
By Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something. When I first began my journey with OpinionRoute, I was shocked by the difficult processes that many industry companies use. Project […]
How to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen. In the world of Market Research, there’s often a sense that every project has a […]
By Terence McCarron, CEO Some big news hit MRX last week. It triggered real sensitivity and flooded my inbox with questions about what this may imply for our industry or the modern market research firm. I mean, I get it. But given my experiences, I can’t help but see this moment as a massive opportunity […]
Researcher Data Review is Vital, and so are deep tech diagnostics. Researchers need the right tools to complement their expertise during data reviews. We often get asked some variation of the question, “What can happen to a dataset that I won’t catch in my manual cleaning?” We figured we’d answer that for you with some real project results. […]
By Terence McCarron This month, I completed an intense week of “educational programming” geared toward owners of successful businesses this month who are experiencing rapid growth. It was a mini-growth MBA and challenged me so much about how I got to this juncture with OpinionRoute and whether that process will serve me the same way […]