By: Rich Ratcliff, CTrO Teaser: Fraudsters know exactly where your weak spots are. In this series, I’ll show you what they look for — and what you can do about it. About the Series Recommendations from a Fraudster is a new idea we’ve had. Our goal is to share specific, real-world tactics that fraudsters use […]
By: Terence McCarron CEO Reflection July 2025: Warning Shots Fired for Market Research Agencies Ever hear of Andreessen Horowitz (A16z)? They are a massive Venture Capital firm with an estimated $45bn in assets under management. In the last month, they publicly declared war on the traditional Market Research Industry. In a recent series of […]
By: Ken Berry, SVP Strategic Partnerships The past few months have marked a defining chapter in my professional journey. The acquisition of Jibunu by OpinionRoute joined two companies with a shared commitment to empower researchers. As we combine our strengths, I’ve been reflecting on how to strike a thoughtful balance—celebrating what’s new while honoring the […]
By: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: My phone has been on fire ever since, only resting during the Easter weekend. Through many hours of conversations, people are asking a few common questions related to the indictment news: First, let me just say that this […]
By: Terence McCarron It’s more than a little weird to be on this side of M&A news. For years, I’ve blogged after major deals were announced in our industry. My focus was to help Market Researchers answer the question “what does this mean for me?” As you likely know by now, OpinionRoute acquired Jibunu. After […]
OpinionRoute acquires Jibunu to redefine Market Research operations excellence.
Stein named SVP, Client Development
By Terence McCarron Not sure if you’ve heard, but there’s this thing called Generative AI and it’s going to change everything! (My sarcasm is thick, as usual.) By now, our news and LinkedIn feeds are full of stories on AI advances and the potential it presents to the world. One of my favorite podcasts had […]
by Rich Ratcliff, Chief Trust Officer In the enchanting world of market research, data quality has often been likened to a mythical creature – elusive, mysterious, and, for some, unbelievable. Well, it’s time to dispel the myth with a dose of reality. The MRX Illusionist Act Picture this: a magician, his cape sweeping behind him, […]
By Terence McCarron I am pretty sentimental this week. My daughter Elizabeth completed her 8th-grade basketball season last Sunday. As the final buzzer sounded, my 9-year career as her coach ended. I’ll miss those hours just being with her on the court. But I am eternally grateful for the relationship we forged all those winter […]
Embracing a new meeting philosophy and the NOMO mindset in market research, we’ve streamlined internal processes and data curation with our upgraded NavigatOR platform. Discover how focusing on what truly matters can liberate us from data overload and enhance operational efficiency.
FOR IMMEDIATE RELEASE OpinionRoute Expands Leadership Team, Names COO, CTrO and SVP, Growth Cleveland, OH, USA, January 31, 2024– OpinionRoute LLC, a leading Market Research Operations company, announces a series of changes to its Executive Team. Kayla Cousineau has been promoted to Chief Operating Officer. The company also announces the hiring of Mary Herzak as Senior Vice […]