How The Research Water Got So Hot, And What You Can Do About It By: Ken Berry SVP, Applied Innovation I’ve been working in market research since 2002. Like many of us, I jumped into it because it allowed me do something I genuinely love while helping people solve real problems. For me, that has […]
By: Ken Berry SVP, Strategic Partnerships Some of the best products in the world weren’t built to be sold. They were built because someone inside a company was fed up with a problem they had to live with every day and decided to fix it properly. That distinction matters more than most people realize. When […]
By: Ken Berry, SVP, Strategic Partnerships In the early 2010s, during the mobilization movement, “mobile first” became a rallying cry in web development. It was a simple but powerful idea: if your site or app didn’t work on a mobile device, it didn’t work! Rather than treating mobile optimization as a feature to be added […]
By: Ken Berry, SVP Strategic Partnerships The past few months have marked a defining chapter in my professional journey. The acquisition of Jibunu by OpinionRoute joined two companies with a shared commitment to empower researchers. As we combine our strengths, I’ve been reflecting on how to strike a thoughtful balance—celebrating what’s new while honoring the […]