by Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Exchanges solved for the project-level impact of many of these issues. But would MR companies adopt […]
OpinionRoute acquires Jibunu to redefine Market Research operations excellence.
Stein named SVP, Client Development
By Terence McCarron Our industry loves debating fraud prevention techniques. Commonly, these debates happen with little data, but lots of opinions. Because of vendor frustration, researchers have grown more vocal in sounding the alarm bells. Meanwhile, those vendors push back on common data cleaning techniques by leveraging “tech-talk” to sow confusion. These opposing forces have […]
Cleveland, OH, September 17, 2024 – OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers […]
By Terence McCarron I often get asked some variation of this question when it comes to Data Quality: “What can I do to fix the data quality problem for good?” Ever wonder that? Do any of these other thoughts resonate? These are all fair and reasonable thoughts/questions. Here’s a construct I tend to use to put […]
By Terence McCarron Every time I question some long-accepted concept, it tends to spark some Q&A from our clients. Incidence Rate is by far the most popular. I wrote a detailed piece suggesting we revisit assumptions on incidence rate (IR). It sparked a debate on LinkedIn about whether this was semantics. I can tell you […]
By Terence McCarron, CEO It’s been a manic June for us. Some days it feels like the momentum is going to only accelerate. OpinionRoute is setting a new company record for monthly revenue. Simultaneously, our leadership team is adopting a fresh style of collaboration and mutual accountability. We are onboarding new teammates. Our teams are […]
By Terence McCarron, CEO Some big news hit MRX last week. It triggered real sensitivity and flooded my inbox with questions about what this may imply for our industry or the modern market research firm. I mean, I get it. But given my experiences, I can’t help but see this moment as a massive opportunity […]
Researcher Data Review is Vital, and so are deep tech diagnostics. Researchers need the right tools to complement their expertise during data reviews. We often get asked some variation of the question, “What can happen to a dataset that I won’t catch in my manual cleaning?” We figured we’d answer that for you with some real project results. […]
By Terence McCarron This month, I completed an intense week of “educational programming” geared toward owners of successful businesses this month who are experiencing rapid growth. It was a mini-growth MBA and challenged me so much about how I got to this juncture with OpinionRoute and whether that process will serve me the same way […]
It’s Time to Align on a Key Pricing Metric By Terence McCarron I wrote a blog in 2016 that still rates as one of our most viewed pieces of content every year. In today’s landscape, this topic is a perfect example of a core thesis behind OpinionRoute’s purpose: Researchers and their sample vendors are not […]