By: Ken Berry SVP, Strategic Partnerships Some of the best products in the world weren’t built to be sold. They were built because someone inside a company was fed up with a problem they had to live with every day and decided to fix it properly. That distinction matters more than most people realize. When […]
Three Small Survey Tweaks That Flush Out Fraud By: Rich Ratclif, CTrO If you’ve followed this series, you know the premise: I listen to how fraudsters beat surveys, then turn those tricks into defenses. This time I’m going inside the survey, focusing on small tweaks, rather than big redesigns. The goal is to quietly make […]
By: Terence McCarron, CEO & Founder Recently on a LinkedIn post, a long-time industry colleague commented that I was overcomplicating the quality issue, arguing it all comes down to one root cause: “CPI Compression.” This is a common argument I’ve heard from many industry leaders over the years, mostly on the sample side of the […]
by Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Exchanges solved for the project-level impact of many of these issues. But would MR companies adopt […]
OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should accumulate. Number of Good, Clean Completes divided by Number of pre-cleaned total completes. Final n/ […]
If my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel the fear. Fortunately, I believe this moment is simply a lagging indicator of the data […]
OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic & only 34% of the fraud. By analyzing a block of 100 million transactions this […]
Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers think it is. In this Month’s reflection blog, I’ll dig into the circumstances driving this […]
With all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED all the new tech that my past employers built. But it became clear to me […]
In early May, an article circulated with a claim that was primed for the social media rounds. In short, it argued that businesses and investors are losing Billions to Fraudulent Market Research Data. But is that actually the case? If you are a brand leader who has started getting very worried recently about fraud, I’m […]
OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: “Forsta and Cint Link to Eliminate Ghost-Completes” Forsta recently pre-announced a “First of its kind” approach to “Eradicating Ghost Completes”. Essentially they are announcing that in a month or […]
Last week, Greenbook hosted the IIEX Conference in Austin. I remember this conference well from a dozen years ago or so as it was dominated by all kinds of predictions surrounding Mobile. Back then, the presentations highlighted mobile applications, consumer adoption of smartphones and emerging market expansion. A few predictions from that show really held […]