This is part 4 of the “What is Data Quality?” series. Click here to read part 3: https://www.opinionroute.com/blog/topic-3-how-to-measure-data-quality/ No matter how systematized you get with a data quality strategy and great tech tools, you still need expertise and informed judgment as a precursor to “cleaning” any data set. We are proud of the array of […]
This is part 5 of the “What is Data Quality?” series. Click here to read part 4: https://www.opinionroute.com/blog/topic-4-professional-experience/ To Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy. The philosophy and incentives just aren’t aligned. As a researcher, you must build one yourself. Any effective […]
A 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off. In 2022, I spent more time trolling devious online characters than I care to admit. At least it was for a good cause- Industry Education on Survey Fraud. Thanks to some valued partners […]
Please review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal. My thoughts were crystal clear – Keep it real and keep them connected for some answers. But I was able to pepper them with questions. Why do this? Is it really […]
Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings. Let’s start with some myth busting. Myth 1: I can see the fraud by reviewing my data. Truth: This strategy is too little, too late. You may be able to catch […]
Please review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches. Today, we share OpinionRoute’s framework around data quality. We see the process as four defined areas: Pre-survey, in-survey, post-survey and lastly the feedback loop. 1. Pre-Survey Protection: We focus heavily […]
Review part 4 here. What about the industry at large? All this great advice works, but what can be done to hold these bad actors responsible? We need to agree on whom and how each are responsible? Or, even better, how can each of us help the cause? It starts with those external to our […]
Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this is a problem. In this post, we’ll explain two common kinds that have our attention […]
Cleveland, OH, August 2, 2022 Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters. Cousineau will lead the Services Operations for the firm’s sampling and data collection offering and […]
My career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a joyride. My day-to-day “all-in” commitment to companies came at a real cost. A whole era […]
Cleveland, OH, July 11, 2022 In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal. OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality assessment. ResponseID is OpinionRoute’s third product in the ID Suite collection of Data Quality-as-a-Service solutions […]
OpinionRoute LLC, a Market Research workflow technology and services company, announces that Brookmark Research, a data-driven consultancy firm, has chosen the CleanID technology as its exclusive survey fraud prevention and deduplication solution. Brookmark will implement the CleanID technology across all surveys beginning early 2022. “We ran a year-long parallel test to assess which fraud solution would best […]