Topic 5: Executive Summary

This is part 5 of the “What is Data Quality?” series. Click here to read part 4:

To Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy.  The philosophy and incentives just aren’t aligned.  As a researcher, you must build one yourself.  

Any effective strategy must include a few key elements:

  1. Manage your own expectations around consumer attention spans in the survey you’re taking to field.
  2. Expect Fraud and make a modest investment in fraud prevention.
  3. Measure what matters in your vendor set.  Don’t use reputation or word of mouth on who provides quality.  Assess for yourself.
  4. Engage an experienced survey research professional to help with your manual cleaning.  Expertise will greatly inform what should and should not be tossed. 

With OpinionRoute, you get a strategic partner that can check all of these boxes in conjunction with your professional experts.  For a discovery call, hit us up.  We’ll be happy to review your approach and needs.   

Our Technology and talent save Market Researchers up to 80% of the effort in getting this right. 

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