Topic 5: Executive Summary
Data Quality (5-Topic Series) | January 30, 2023
This is part 5 of the “What is Data Quality?” series. Click here to read part 4: https://www.opinionroute.com/blog/topic-4-professional-experience/
To Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy. The philosophy and incentives just aren’t aligned. As a researcher, you must build one yourself.
Any effective strategy must include a few key elements:
- Manage your own expectations around consumer attention spans in the survey you’re taking to field.
- Expect Fraud and make a modest investment in fraud prevention.
- Measure what matters in your vendor set. Don’t use reputation or word of mouth on who provides quality. Assess for yourself.
- Engage an experienced survey research professional to help with your manual cleaning. Expertise will greatly inform what should and should not be tossed.
With OpinionRoute, you get a strategic partner that can check all of these boxes in conjunction with your professional experts. For a discovery call, hit us up. We’ll be happy to review your approach and needs.
Our Technology and talent save Market Researchers up to 80% of the effort in getting this right.