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Part 2: Survey Tools and how they cater to different buyers

This is the original category of “DIY Research” technology in online surveys.  By now, this is a very mature market and is starting to see a variety of mergers and acquisitions.   One of the ways these platforms differentiate is by...

Data Quality (5-Topic Series)

Topic 5: Executive Summary

This is part 5 of the "What is Data Quality?" series. Click here to read part 4: https://www.opinionroute.com/blog/topic-4-professional-experience/ To Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy.  The philosophy...

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