Blog
Part 2: Survey Tools and how they cater to different buyersThis is the original category of “DIY Research” technology in online surveys. By now, this is a very mature market and is starting to see a variety of mergers and acquisitions. One of the ways these platforms differentiate is by...
Data Quality (5-Topic Series)
Topic 5: Executive SummaryTo Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy. The philosophy and incentives just aren’t aligned. As a researcher, you must build one yourself. Any effective strategy must include...