Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects.
In an age of fraud running wild in the survey ecosystem, this is a problem. In this post, we’ll explain two common kinds that have our attention in the industry right now: Link Jumpers and Ghost Completes.
A link jumper refers to someone that gets into a survey by hacking the entry link and “jumping” into a
a new project they were not assigned to initially.
A ghost complete is a similar concept, with a different approach. The fraudster figures out the sample vendor’s redirect convention on the front end. The fraudster is then able to trigger multiple “completes” in the sample engine for a survey they never entered
Let’s take a generic Decipher survey URL as an example.
It does not take a hacker to see how clearly the project variables show in the URL. For example:
What this tells a fraudster:
After a few experiences on that vendor to Decipher setup, any novice fraudster has a field day. The vendor redirect constructs are probably figured out by then too.
When do market researchers catch this? Usually at the end of the field, when IDs are reconciled between client and vendor.
Lately, there have been many client stories about major sample vendors aggressively demanding to
reconcile IDs that had no survey data, only to discover a pattern of this problem across projects in the
same week or two. The opposite can also occur- where a survey is populated by so many responses tied to IDs the vendors cannot reconcile. Usually, this event is only known on the vendor side and almost never communicated to the client. Sound familiar? Maybe this explains that odd pushback you got from a vendor recently on ghost complete IDs.
The good news is, there are remedies for this. I’ll suggest a few.
Most security gaps that remain are due to a lack of technical sophistication among many MR firms. As
the major consumers of online sample traffic, MR firms have a right to demand higher security of
themselves and their vendors. OpinionRoute is dedicated to helping MR firms take that next step in their
tech journey. Might as well start with leveling up your survey security.
If you are seeking assistance in leveling up your survey security game, feel free to hit us up. We can
support you within a project or within your overall strategy. We’d love to learn more about your needs.