OpinionRoute Acquires Jibunu to Redefine Market Research Operations
OpinionRoute acquires Jibunu to redefine Market Research operations excellence.
OpinionRoute Appoints Scott Stein to Lead Sales
Stein named SVP, Client Development
Why Less is More: Improving Fraud Detection with More Focus
By Rich Ratcliff, CTrO In today’s “want it all now” environment, simplicity and precision drive the greatest value. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”.- Steve Jobs […]
What About Us?
By Kayla Cousineau, COO Have you ever noticed that every profession has its own unique tools and technology made just for them? All kinds of dynamic tools exist to help professionals across sectors automate work, provide transparency, improve performance, attract top talent, and drive revenue. Here are some examples: What does Market Research, an $80 […]
CEO Monthly Reflection | October 2024 | Giving Researchers the Keys to Quality
By Terence McCarron Our industry loves debating fraud prevention techniques. Commonly, these debates happen with little data, but lots of opinions. Because of vendor frustration, researchers have grown more vocal in sounding the alarm bells. Meanwhile, those vendors push back on common data cleaning techniques by leveraging “tech-talk” to sow confusion. These opposing forces have […]
OpinionRoute Unveils QC Flow: The AI-Powered Copilot within The Navigator Workflow Platform
Cleveland, OH, September 17, 2024 – OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers […]
CEO Monthly Reflection | August 2024 | When Is the Quality Fight Won?
By Terence McCarron I often get asked some variation of this question when it comes to Data Quality: “What can I do to fix the data quality problem for good?” Ever wonder that? Do any of these other thoughts resonate? These are all fair and reasonable thoughts/questions. Here’s a construct I tend to use to put […]
Sometimes the Best Deals are the Ones Not Sold
Staying True to your vision can often come with some short-term sacrifice. But, it almost always pays off long-term.
Re-evaluating Old Norms In An Automated Era
By Terence McCarron Every time I question some long-accepted concept, it tends to spark some Q&A from our clients. Incidence Rate is by far the most popular. I wrote a detailed piece suggesting we revisit assumptions on incidence rate (IR). It sparked a debate on LinkedIn about whether this was semantics. I can tell you […]
Navigating Changes in Trackers
By Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike. As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch. What happens when a change is forced by the business environment? What then? This isn’t theoretical. We are living in […]
CEO Monthly Reflection | June 2024 | The Power of a Pause
By Terence McCarron, CEO It’s been a manic June for us. Some days it feels like the momentum is going to only accelerate. OpinionRoute is setting a new company record for monthly revenue. Simultaneously, our leadership team is adopting a fresh style of collaboration and mutual accountability. We are onboarding new teammates. Our teams are […]
Quality Corner | June 2024 | Are your speed checks still catching the bad guys?
By Rich Ratcliff With our new release of ResponseID, our in-survey fraud detection technology, we have data to shed light on unseen survey fraud in a way that makes us rethink the usual programmatic survey checks. Over the years, there have been evolutionary moments when the research process and how we protect it have changed. […]