Author: Terence McCarron

OpinionRoute Achieves ISO/IEC 27001 Certification and SOC 2 Type II Attestation, Strengthening Security for Global Research Workflows and Data Collection 

FOR IMMEDIATE RELEASE OpinionRoute Achieves ISO/IEC 27001 Certification and SOC 2 Type II Attestation, Strengthening Security for Global Research Workflows and Data Collection  Cleveland, OH — December 16, 2025 — OpinionRoute announced today it has achieved ISO/IEC 27001 certification and SOC 2 Type II attestation, two globally recognized validations of the company’s information security management system […]

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CEO Reflection | December 2025 | Q4 Moments of Truth for Vendors

By: Terence McCarron, CEO & Founder The sample business isn’t what it used to be.  Shareholders know this. When you think about it, the surprise fades away. From a consumer standpoint, there is so much “AI slop” dominating the internet that real people are hyper-skeptical of every offer they see, including “Get Paid for Your Opinions”.  […]

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CEO Monthly Reflection- October 2025: Is CPI Compression the Great Root Cause?

By: Terence McCarron, CEO & Founder Recently on a LinkedIn post, a long-time industry colleague commented that I was overcomplicating the quality issue, arguing it all comes down to one root cause: “CPI Compression.” This is a common argument I’ve heard from many industry leaders over the years, mostly on the sample side of the […]

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OpinionRoute Appoints Industry Veteran Yanawan Hurlbut as Vice President of Operations

Seasoned Market Research leader joins to expand OpinionRoute’s client services and vendor programs FOR IMMEDIATE RELEASE October 28, 2025 — Cleveland OH – OpinionRoute, a leading technology and sample services company serving the Market Research industry, today announced the appointment of Yanawan Hurlbut as Vice President of Operations. In this role, Hurlbut will lead OpinionRoute’s […]

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OpinionRoute Completes Integration of the Jibunu Platform

Integration advances full-service offering with expanded workflow features and survey programming capabilities.Dummy text – Typo Will Be Managed By Editor – Hello AdminFOR IMMEDIATE RELEASESeptember 18, 2025- Cleveland, OH – OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the advanced survey programming technology acquired in […]

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How Do You Calculate Feasibility?

By: Terence McCarron Recently, a podcast interviewer (an MRX outsider) told me that the content coming from our industry screams “FEAR”. I found this interesting, but also concerning. It does feel like there’s a trust bubble that burst lately, doesn’t it?  Particularly relevant when we think about sample vendors and data quality. Many MRXers are thinking twice […]

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CEO Reflection September 2025: The End of Empathy in MRX?

By: Terence McCarron, CEO & Founder Throughout the 2020s, a huge buzzword in MRX has been “Empathy”. It has actually become a rallying cry for how to discuss what our industry delivers. It really does seem to add value everywhere in a human-centric discipline. This mantra suited us as individuals quite well too. In my LinkedIn […]

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CEO Reflection July 2025: Warning Shots Fired for MRAs

By: Terence McCarron CEO Reflection July 2025: Warning Shots Fired for Market Research Agencies Ever hear of Andreessen Horowitz (A16z)? They are a massive Venture Capital firm with an estimated $45bn in assets under management.  In the last month, they publicly declared war on the traditional Market Research Industry.   In a recent series of […]

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CEO Monthly Reflection April 2025: Taking a Deep Breath

By: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: My phone has been on fire ever since, only resting during the Easter weekend.  Through many hours of conversations, people are asking a few common questions related to the indictment news: First, let me just say that this […]

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CEO Monthly Reflection – February 2025: Stepping Up in Support of the MRX Company

By: Terence McCarron It’s more than a little weird to be on this side of M&A news. For years, I’ve blogged after major deals were announced in our industry.  My focus was to help Market Researchers answer the question “what does this mean for me?” As you likely know by now, OpinionRoute acquired Jibunu.  After […]

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