By: Terence McCarron, CEO & Founder Recently on a LinkedIn post, a long-time industry colleague commented that I was overcomplicating the quality issue, arguing it all comes down to one root cause: “CPI Compression.” This is a common argument I’ve heard from many industry leaders over the years, mostly on the sample side of the […]
By: Terence McCarron Recently, a podcast interviewer (an MRX outsider) told me that the content coming from our industry screams “FEAR”. I found this interesting, but also concerning. It does feel like there’s a trust bubble that burst lately, doesn’t it? Particularly relevant when we think about sample vendors and data quality. Many MRXers are thinking twice […]
By: Terence McCarron, CEO & Founder Throughout the 2020s, a huge buzzword in MRX has been “Empathy”. It has actually become a rallying cry for how to discuss what our industry delivers. It really does seem to add value everywhere in a human-centric discipline. This mantra suited us as individuals quite well too. In my LinkedIn […]
by Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Exchanges solved for the project-level impact of many of these issues. But would MR companies adopt […]
If my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel the fear. Fortunately, I believe this moment is simply a lagging indicator of the data […]
Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers think it is. In this Month’s reflection blog, I’ll dig into the circumstances driving this […]
With all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED all the new tech that my past employers built. But it became clear to me […]
Recently, the Greenbook Blog Industry Trends report came out and included a particular finding that will resonate with most Market Research/Insights Professionals. Here’s what it said under the heading of “A Day in the Life”: “Many assumed the promise of technology was to free up researchers from operational and administrative tasks in order to focus […]
Since 2020, the awareness of Fraud’s prevalence in Survey Research has exploded. This is highlighted by the announcement this month of a multi-association effort around helping Researchers & brands tackle this rising issue. While the awareness of the issue is a nice progression, the pendulum may have swung too far to the fear side. I […]
Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt “knowledge” work. This disruption argument, often from “Future of Work” aficionados, creates anxiety for Market Researchers. But […]
Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this is a problem. In this post, we’ll explain two common kinds that have our attention […]