Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt “knowledge” work. This disruption argument, often from “Future of Work” aficionados, creates anxiety for Market Researchers. But I believe our industry has no cause for concern.
As technology has evolved so dramatically over the last quarter-century, each step delivered a demand for a deeper understanding. With that, the major value-add coming from MR firms continuously gets reinforced. As a Market Researcher, you’re not just delivering data. You are delivering Insights. You are the true bridge between information and understanding that can be translated into action.
This is why OpinionRoute continues to bet on the value of the Market Research firm and its incredible people. We will continue to arm you, the Researcher, with a balance of a trusted partnership and complement that with brand new tools that enable you to tackle this new wave of change.