Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings. Let’s start with some myth busting. Myth 1: I can see the fraud by reviewing my data. Truth: This strategy is too little, too late. You may be able to catch […]
Please review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches. Today, we share OpinionRoute’s framework around data quality. We see the process as four defined areas: Pre-survey, in-survey, post-survey and lastly the feedback loop. 1. Pre-Survey Protection: We focus heavily […]
Review part 4 here. What about the industry at large? All this great advice works, but what can be done to hold these bad actors responsible? We need to agree on whom and how each are responsible? Or, even better, how can each of us help the cause? It starts with those external to our […]
Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this is a problem. In this post, we’ll explain two common kinds that have our attention […]
Cleveland, OH, August 2, 2022 Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters. Cousineau will lead the Services Operations for the firm’s sampling and data collection offering and […]
My career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a joyride. My day-to-day “all-in” commitment to companies came at a real cost. A whole era […]
Cleveland, OH, July 11, 2022 In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal. OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality assessment. ResponseID is OpinionRoute’s third product in the ID Suite collection of Data Quality-as-a-Service solutions […]
OpinionRoute LLC, a Market Research workflow technology and services company, announces that Brookmark Research, a data-driven consultancy firm, has chosen the CleanID technology as its exclusive survey fraud prevention and deduplication solution. Brookmark will implement the CleanID technology across all surveys beginning early 2022. “We ran a year-long parallel test to assess which fraud solution would best […]
My morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm, made many salient points. But he also went ‘all in’ on a common industry crutch […]
Eight years ago, I started OpinionRoute almost as a zig to my industry’s zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we are repeating history with a new zig. As many companies scramble to a remote-worker bandwagon, […]
While it may sound ominous to use ‘survival’ when talking about Q4, it’s not a stretch to say that the last three months of the year are truly unique in their demands and challenges. That’s why we’ve compiled a resource to help market researchers successfully manage this final stretch. Built by experts in online data […]
At OpinionRoute, we call this a Device-Person-Project strategy, which we believe is the key to creating a quality data set that can be trusted for accurate data.