By Rich Ratcliff, CTrO In today’s “want it all now” environment, simplicity and precision drive the greatest value. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”.- Steve Jobs […]
By Kayla Cousineau, COO Have you ever noticed that every profession has its own unique tools and technology made just for them? All kinds of dynamic tools exist to help professionals across sectors automate work, provide transparency, improve performance, attract top talent, and drive revenue. Here are some examples: What does Market Research, an $80 […]
Cleveland, OH, September 17, 2024 – OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers […]
By Meghan Ellrich When writing a research paper, an author likely would not rely on one source for all the data. At OpinionRoute, we believe in this principle for online research. Every field plan we create is custom and includes blending vendors. There are two main reasons we believe blending is the best approach. Let’s […]
by Kayla Cousineau, SVP Operations Kayla Joined the MRX industry and OpinionRoute in June 2022. Since then, she has written periodic reflections on her transition into our space, and the parallels with her past industry, Healthcare. Market research is not immune to the labor disruption that we have faced since 2020. Significant amounts of knowledge […]