Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt “knowledge” work. This disruption argument, often from “Future of Work” aficionados, creates anxiety for Market Researchers. But […]
A 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off. In 2022, I spent more time trolling devious online characters than I care to admit. At least it was for a good cause- Industry Education on Survey Fraud. Thanks to some valued partners […]
Please review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal. My thoughts were crystal clear – Keep it real and keep them connected for some answers. But I was able to pepper them with questions. Why do this? Is it really […]
Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings. Let’s start with some myth busting. Myth 1: I can see the fraud by reviewing my data. Truth: This strategy is too little, too late. You may be able to catch […]
Please review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches. Today, we share OpinionRoute’s framework around data quality. We see the process as four defined areas: Pre-survey, in-survey, post-survey and lastly the feedback loop. 1. Pre-Survey Protection: We focus heavily […]
Review part 4 here. What about the industry at large? All this great advice works, but what can be done to hold these bad actors responsible? We need to agree on whom and how each are responsible? Or, even better, how can each of us help the cause? It starts with those external to our […]
Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this is a problem. In this post, we’ll explain two common kinds that have our attention […]
Cleveland, OH, August 2, 2022 Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters. Cousineau will lead the Services Operations for the firm’s sampling and data collection offering and […]
My career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a joyride. My day-to-day “all-in” commitment to companies came at a real cost. A whole era […]
Cleveland, OH, July 11, 2022 In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal. OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality assessment. ResponseID is OpinionRoute’s third product in the ID Suite collection of Data Quality-as-a-Service solutions […]
OpinionRoute LLC, a Market Research workflow technology and services company, announces that Brookmark Research, a data-driven consultancy firm, has chosen the CleanID technology as its exclusive survey fraud prevention and deduplication solution. Brookmark will implement the CleanID technology across all surveys beginning early 2022. “We ran a year-long parallel test to assess which fraud solution would best […]
At OpinionRoute, we call this a Device-Person-Project strategy, which we believe is the key to creating a quality data set that can be trusted for accurate data.