By: Scott Stein SVP, Client Development The industry is optimizing for efficiency and cost, but sometimes at the expense of trust. AI, automation, and advanced platforms are transforming how research gets done, while synthetic completes and digital twins are already incorporated into live studies. The real differentiator is who can deliver faster and cheaper, while […]
By: Scott Stein, SVP, Client Development For years, platform trials have been treated as the gold standard of evaluation. “Just give them access.” “Let them kick the tires.” “They’ll see the value once they’re inside.” But here’s the uncomfortable question more teams are starting to ask: Are trials actually helping anyone make better decisions anymore? […]
Why the Status Quo Is the Hidden Enemy of Progress By: Scott Stein, SVP, Client Development You get 100 emails in your inbox each day. Sales Reps insist their technology is transformational. You leave conferences inspired by shiny new innovations. You see your competition making bold moves. You know you should be more proactive. And […]