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Behind the Headline

Behind the Headline: Fraud Detection Methods

By Terence McCarron  Can Survey Fraud Detection be enhanced by Facial Recognition?  OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND...

Blog

Data Quality Should Not Be a Magic Trick

by Rich Ratcliff, Chief Trust Officer In the enchanting world of market research, data quality has often been likened to a mythical creature – elusive, mysterious, and, for some, unbelievable. Well, it's time to dispel the myth with a dose...

Contrasting visualization of market research evolution: Left side depicts traditional methods with in-person discussions and paper surveys, while right side shows modern techniques with digital data analytics and social media sampling. Central transition illustrates shift from paper to digital, symbolizing industry's technological advancement.

Blog

Language Matters | Online Sample Word Salad 

By Terence McCarron  Have you recently read the websites of some of the biggest sample firms?  I’m a 25-year veteran of the sample space. I know the ins and outs of the business at a very deep level.  Yet, sometimes...

Blog

Why and How to Blend Sample Sourcing in Your Online Survey

By Meghan Ellrich When writing a research paper, an author likely would not rely on one source for all the data. At OpinionRoute, we believe in this principle for online research.  Every field plan we create is custom and includes...

Behind the Headline

Quality Corner: October 2023

OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should...

Behind the Headline

Quality Corner: August 2023

OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic...

Behind the Headline

Behind the Headline: Ghost Completes and Who They Hurt

OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: “Forsta and Cint Link to Eliminate Ghost-Completes” Forsta recently pre-announced a “First of its...

Blog

The Reason Why Businesses Aren’t Losing Billions on Fraudulent MR Data

In early May, an article circulated with a claim that was primed for the social media rounds. In short, it argued that businesses and investors are losing Billions to Fraudulent Market Research Data.  But is that actually the case? If...

Blog

“Device Fingerprinting” is Dead

by Rich Ratcliff, Chief Product Officer Device Fingerprinting is an ineffective concept and latent terminology in 2023.  Ok, there I said it, the approach that was created 12 years ago for the market research industry is latent, shocker right?  Fraud...

Insights & News

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