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“Device Fingerprinting” is Dead

by Rich Ratcliff, Chief Product Officer Device Fingerprinting is an ineffective concept and latent terminology in 2023.  Ok, there I said it, the approach that was created 12 years ago for the market research industry is latent, shocker right?  Fraud...

5 Part Series

What is Data Quality and how can I improve it?

In Market Research, Data Quality is assumed table-stakes.  But, the reality is that today it’s more difficult to achieve than ever.  Marketing, insights and market research Pros may be spending millions of dollars on useless results that ultimately mislead clients...

5 Part Series

Topic 2: Survey Fraud is a Factor to Manage

This is part 2 of the "What is Data Quality?" series. Click here to read part 1: https://www.opinionroute.com/dataquality/what-is-data-quality-and-how-can-i-improve-it/ The survey sampling ecosystem has become highly automated in recent years.  Yesterday’s norms of deep validation, ongoing community management and responsive survey...

5 Part Series

Topic 3: How to Measure Data Quality

This is part 3 of the "What is Data Quality?" series. Click here to read part 2: https://www.opinionroute.com/blog/topic-2-survey-fraud-is-a-factor-to-manage/ Too often, in market Research sample, purchase decisions are made based on qualitative factors- convenience, vendor brand identity, historical experiences, etc.  But...

5 Part Series

Topic 4: Professional Experience

This is part 4 of the "What is Data Quality?" series. Click here to read part 3: https://www.opinionroute.com/blog/topic-3-how-to-measure-data-quality/ No matter how systematized you get with a data quality strategy and great tech tools, you still need expertise and informed judgment...

typing hands on keyboard

5 Part Series

Survey Fraud: From the Mouths of the Ghosts who Pull it Off

A 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off.  In 2022, I spent more time trolling devious online characters than I care to admit. At least it...

security screen

5 Part Series

Part 2: The Unreal Moment(s) with the Ghosts of Survey Fraud

Please review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal.  My thoughts were crystal clear - Keep it real and keep them connected for some answers....

5 Part Series

Part 3: Myth and Truths Around Survey Fraud Through the Eyes of MR Professionals

Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings.   Let’s start with some myth busting.  Myth 1: I can see the fraud by reviewing my...

Lock on Keyboard

5 Part Series

Part 4: 4 Components of a Great Project Data Quality Approach

Please review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches.  Today, we share OpinionRoute’s framework around data quality.   We see the process as four defined...

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