Quality Corner: August 2023

OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality.

Fraudsters have more tools to use on desktop

Fraud Stats: 70% of traffic & only 34% of the fraud.

By analyzing a block of 100 million transactions this year, Mobile traffic into online surveys in the OpinionRoute CleanID ecosystem accounted for 70% of total starts.  But only 34% of the fraudulent traffic. So, what’s going on here?

First, I should mention that this is a perfect example of how things have changed dramatically in the last few years.  If you asked us in 2018, we would’ve talked about how mobile (particularly Droid traffic) was the main driver.  But the fact that 30% of the traffic (desktop) is now representing 2/3 of the fraud reveals the fact that the fraud is now a professional effort.

ID Suite Tip: Our Data Quality system covers all three core project phases: Pre-, In- and Post-Survey.  By embedding results from all 3 into the NavigatOR platform, we are able to get a holistic read on respondent quality outcomes but also track specific vendors’ risk profiles for your surveys.

Want to go deeper? Feel free to hit us up and we are happy to help you out!

Photo by Zan on Unsplash


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