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5 Part Series

Survey Fraud: From the Mouths of the Ghosts who Pull it Off

A 5 part Series on Fraud in the Survey Ecosystem. Part 1: Survey Fraud Approaches- From the Ghosts who pull it off.  In 2022, I spent more time trolling devious online characters than I care to admit. At least it...

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5 Part Series

Part 2: The Unreal Moment(s) with the Ghosts of Survey Fraud

Please review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal.  My thoughts were crystal clear - Keep it real and keep them connected for some answers....

5 Part Series

Part 3: Myth and Truths Around Survey Fraud Through the Eyes of MR Professionals

Please review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings.   Let’s start with some myth busting.  Myth 1: I can see the fraud by reviewing my...

Lock on Keyboard

5 Part Series

Part 4: 4 Components of a Great Project Data Quality Approach

Please review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches.  Today, we share OpinionRoute’s framework around data quality.   We see the process as four defined...

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5 Part Series

Part 5: How the Industry Overall can Collaborate

Review part 4 here. What about the industry at large?  All this great advice works, but what can be done to hold these bad actors responsible?  We need to agree on whom and how each are responsible? Or, even better,...


The Rise of Link Jumpers and Ghost Completes

Right now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...


The Problem with Blaming the Survey for Poor Data Quality

My morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...

Fraud Code Magnifying Glass


Improve Data Quality with Device Person Project Strategy

Data quality isn't something that immediately comes to mind when talking about the housing boom of the 1950s, but when it comes to online survey data collection, there's a definite connection. After World War II, large subdivisions of homes started...

Online Survey


The Human Face of Fraud

Three years ago, I ran an on-site training on the topic of data quality. The room was packed and people were excited to discuss trends. One client in particular asked a lot of questions about how and why fraud happens....

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