Quality Corner: October 2023

OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality.

Measure What Matters

Data Acceptance Rate (DAR) is a key metric everyone should accumulate.

Number of Good, Clean Completes divided by Number of pre-cleaned total completes.

Final n/ Raw n= DAR

Ultimately, Researchers are the best positioned to determine a quality response.  So, OpinionRoute anchors our data quality strategy and efficacy around this ultimate judgment on every project.  It’s how we catch new fraud methods,

ID Suite Tip:

Always use Data Acceptance Rate as the ultimate measure of good vs. bad on a project. You don’t need to accept a vendor’s explanation as the final say.

Want to go deeper? Feel free to hit us up and we are happy to help you out!

Photo by Zan on Unsplash


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