Author: Kayla Cherry

Embracing the Alchemy: UX Design’s Role in a Market Research Technology

By Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something.   When I first began my journey with OpinionRoute, I was shocked by the difficult processes that many industry companies use. Project […]

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