Author: Gavin Wills

The Wrong AI Problem: Why Synthetic Panels Demand a Different Approach

The case for borrowed intelligence over custom model training By: Gavin Wills SVP, Engineering Artificial intelligence has become a fixture in market research. From automated coding of open-ended responses to sentiment analysis, churn modelling, and predictive segmentation, researchers have embraced AI as a productivity multiplier. The efficiency gains are real, the applications are proven, and […]

Read Full Article

If Your Tech Isn’t Accessible, You Are Losing Out to the Next Wave of Agents

By: Gavin Wills, SVP, Engineering For years, accessibility has mostly been framed as a moral obligation and a compliance requirement: make sure people with disabilities can use your product, avoid legal risk, do the right thing. That foundation still matters, and it always will. At its core, accessibility is simply about designing and building experiences […]

Read Full Article