New ongoing study: Effect of brand and retailer actions on consumer perceptions during COVID-19

Consumer Response

AMC Global and OpinionRoute Launch Weekly Study

We have launched a new, ongoing syndicated study produced in partnership with AMC Global. The project launched this week with an examination of how company response to the COVID-19 pandemic has impacted consumer feelings toward the company. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.

New results will be released on Thursdays based on the study’s weekly polling of U.S. based general population primary purchasers.

Key findings for the week of March 30:

Top three retailers that garner positive consumer perception include Amazon, Walmart and CVS; Top CPG brands include Lysol and Clorox; Top automotive brands include Ford and Tesla.

  • 68% of consumers want to hear how companies are treating employees and handling their needs, with almost 93% open to hearing from brands during this time
  • 63% want to hear how companies are supporting their communities; 56% want to hear about direct donations of goods and services
  • 57% want to hear how companies are adjusting supply lines to help with medical supply shortage; 55% care about how they are supporting the medical community

A complete graphical representation of the data can be found here

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